The effect of the servicescape on the customer behavioral intention in Zoo Negara / Rezza Mazlan
Zoo Negara Malaysia is managed by the Malaysian Zoological Society, a non-governmental organization established to create the first local zoo for Malaysians. Zoo Negara is now 44 years old and has matured into a well-known zoo all around the world. It has a total of over 5137 animals from 459 specie...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18566/ http://ir.uitm.edu.my/id/eprint/18566/1/PPb_REZZA%20MAZLAN%20BM%2007_5.pdf |