Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi

Bank Muamalat Malaysia Berhad, the second full-fledged Islamic bank to be established in Malaysia after Bank Islam Malaysia Berhad, is poised to play its role in providing Islamic banking products and services to Malaysians, irrespective of race or religious beliefs, thus contributing to the develop...

Full description

Bibliographic Details
Main Author:	Azimi, Norazila
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2004
Online Access:	http://ir.uitm.edu.my/id/eprint/18524/ http://ir.uitm.edu.my/id/eprint/18524/2/PPb_NORAZILA%20AZIMI%20BM%2004_5.pdf

id	uitm-18524
recordtype	eprints
spelling	uitm-185242019-02-19T07:23:56Z http://ir.uitm.edu.my/id/eprint/18524/ Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi Azimi, Norazila Bank Muamalat Malaysia Berhad, the second full-fledged Islamic bank to be established in Malaysia after Bank Islam Malaysia Berhad, is poised to play its role in providing Islamic banking products and services to Malaysians, irrespective of race or religious beliefs, thus contributing to the development of modern Malaysia. It will clarify the extent to which Bank Muamalat current promotion are able to fulfill the consumers need. The research would be able to determine the promotional tools employed by Bank Muamalat whether the consumers aware about their brand name. Thus would enable existing strategies to be used in the future. It is because they have to create the best marketing mix strategies to provide the best for their consumers Based on the problem statement, this research was conducted to achieve these objective, (1) To determine the public awareness towards the Bank Brand (2) To identify whether the consumer's satisfied with the bank name and the bank logo, (3) To identify whether the consumer's satisfy the current promotional strategies towards Bank Muamalat Brand. This project paper consists of chapter. Chapter one is briefly discuss about the company background, problem statement and the objective of the study. Chapter two is Literature Review, where the topic and matters concerned is explain related to the study. Chapter three is Research Methodology, where the method of analyze of the study. Statistical Package for sosial Science (SPSS) has been used to analyze the data in term of frequency and cross tabulation. Chapter four is findings and interpretation and chapter five is conclusion and recommendation. Faculty of Business Management 2004 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18524/2/PPb_NORAZILA%20AZIMI%20BM%2004_5.pdf Azimi, Norazila (2004) Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Bank Muamalat Malaysia Berhad, the second full-fledged Islamic bank to be established in Malaysia after Bank Islam Malaysia Berhad, is poised to play its role in providing Islamic banking products and services to Malaysians, irrespective of race or religious beliefs, thus contributing to the development of modern Malaysia. It will clarify the extent to which Bank Muamalat current promotion are able to fulfill the consumers need. The research would be able to determine the promotional tools employed by Bank Muamalat whether the consumers aware about their brand name. Thus would enable existing strategies to be used in the future. It is because they have to create the best marketing mix strategies to provide the best for their consumers Based on the problem statement, this research was conducted to achieve these objective, (1) To determine the public awareness towards the Bank Brand (2) To identify whether the consumer's satisfied with the bank name and the bank logo, (3) To identify whether the consumer's satisfy the current promotional strategies towards Bank Muamalat Brand. This project paper consists of chapter. Chapter one is briefly discuss about the company background, problem statement and the objective of the study. Chapter two is Literature Review, where the topic and matters concerned is explain related to the study. Chapter three is Research Methodology, where the method of analyze of the study. Statistical Package for sosial Science (SPSS) has been used to analyze the data in term of frequency and cross tabulation. Chapter four is findings and interpretation and chapter five is conclusion and recommendation.
format	Student Project
author	Azimi, Norazila
spellingShingle	Azimi, Norazila Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
author_facet	Azimi, Norazila
author_sort	Azimi, Norazila
title	Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
title_short	Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
title_full	Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
title_fullStr	Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
title_full_unstemmed	Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi
title_sort	strategic approaches in promoting the corporate branding of bank muamalat malaysia berhad (bmmb) / norazila azimi
publisher	Faculty of Business Management
publishDate	2004
url	http://ir.uitm.edu.my/id/eprint/18524/ http://ir.uitm.edu.my/id/eprint/18524/2/PPb_NORAZILA%20AZIMI%20BM%2004_5.pdf
first_indexed	2023-09-18T23:00:43Z
last_indexed	2023-09-18T23:00:43Z
_version_	1777418154853531648

Strategic approaches in promoting the corporate branding of Bank Muamalat Malaysia Berhad (BMMB) / Norazila Azimi

Similar Items