The effectiveness of promotional mix towards Adabi's products among consumers in Rawang, Selangor / Nor Shamimi Abu Bakar
Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to dete...
| Format: | Student Project |
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| Language: | English |
| Published: |
Faculty of Business Management
2006
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18518/ http://ir.uitm.edu.my/id/eprint/18518/1/PPb_NOR%20SHAMIMI%20ABU%20BAKAR%20BM%2006_5.pdf |
| Summary: | Report on a study of the effectiveness of promotional mix towards Adabi's products in Rawang, Selangor. The study comprised 52 customers. A frequency table was conducted to determine which promotional mix that gives a big impact and most effectiveness to Adabi. Correlation was conducted to determine the correlation promotional effectiveness and promotional mix. Findings of this study showed that advertising has given a big impact to Adabi and it is the most effectiveness of promotional mix. Public relations has strong relationship with promotional effectiveness. Conclusion with a discussion of the recommendation to increase sales. |
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