Determinants affecting the preferences of selected Malaysian millennial towards international brands / Muhammad Abdullah Mortadza
This research paper explains the study of determinants affecting selected Malaysia millennial preferences towards international brands. The determinants that are brand innovation, brand trust and brand loyalty a well-documented in the literature. The study explains the millennial preferences towards...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2017
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18476/ http://ir.uitm.edu.my/id/eprint/18476/2/PPb_MUHAMMAD%20ABDULLAH%20MORTADZA%20BM%2017_5.pdf |