Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid

This study is important to understand the preferences of visitors on travel website content. It is mainly confined to the features of travel websites that are preferred by visitors. This research is able to enhance the effectiveness of travel websites and increase the usability of travel websites am...

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Main Authors:	Mohd Akhuan, Norfadhilah, Fazil, Fauzunnasirah, Abdul Hamid, Shareenie Shera
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2012
Online Access:	http://ir.uitm.edu.my/id/eprint/18171/ http://ir.uitm.edu.my/id/eprint/18171/2/LP_NORFADHILAH%20MOHD%20AKHUAN%20RMI%2012_5.pdf

id	uitm-18171
recordtype	eprints
spelling	uitm-181712019-03-04T06:51:30Z http://ir.uitm.edu.my/id/eprint/18171/ Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid Mohd Akhuan, Norfadhilah Fazil, Fauzunnasirah Abdul Hamid, Shareenie Shera This study is important to understand the preferences of visitors on travel website content. It is mainly confined to the features of travel websites that are preferred by visitors. This research is able to enhance the effectiveness of travel websites and increase the usability of travel websites among visitors. Besides that, this study also reveals the pattern of internet use among visitors when planning a trip and direction which lead them to perform online transaction. The three main objectives of the study are to: (1) define visitors' levels of usage of the travel websites as information source and for product purchase; (2) determine the website features that would most likely to attract and retain visitors; and (3) measure the relative importance of various content attributes on travel websites. The research method in this study involves a survey technique which will be used to gather information. A structured questionnaire will be distributed to the sample of study in Melaka tourist destination. The location for data collection is chosen based on the place where visitors could be accessed conveniently. Tourist destinations in Banda Hilir and Ayer Keroh have been seen as the appropriate location and the international and domestic visitors have been identified as the population for this study. The outcomes of this study will be used to indicate the existence of important features that could be considered in websites development. This study will present a comprehensive description on the preferences of visitors on travel websites content. This defines a mechanism which travel marketers could apply in developing travel websites that able to deliver effective and good service quality to visitors. Research Management Institute (RMI) 2012 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/18171/2/LP_NORFADHILAH%20MOHD%20AKHUAN%20RMI%2012_5.pdf Mohd Akhuan, Norfadhilah and Fazil, Fauzunnasirah and Abdul Hamid, Shareenie Shera (2012) Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid. [Research Reports] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This study is important to understand the preferences of visitors on travel website content. It is mainly confined to the features of travel websites that are preferred by visitors. This research is able to enhance the effectiveness of travel websites and increase the usability of travel websites among visitors. Besides that, this study also reveals the pattern of internet use among visitors when planning a trip and direction which lead them to perform online transaction. The three main objectives of the study are to: (1) define visitors' levels of usage of the travel websites as information source and for product purchase; (2) determine the website features that would most likely to attract and retain visitors; and (3) measure the relative importance of various content attributes on travel websites. The research method in this study involves a survey technique which will be used to gather information. A structured questionnaire will be distributed to the sample of study in Melaka tourist destination. The location for data collection is chosen based on the place where visitors could be accessed conveniently. Tourist destinations in Banda Hilir and Ayer Keroh have been seen as the appropriate location and the international and domestic visitors have been identified as the population for this study. The outcomes of this study will be used to indicate the existence of important features that could be considered in websites development. This study will present a comprehensive description on the preferences of visitors on travel websites content. This defines a mechanism which travel marketers could apply in developing travel websites that able to deliver effective and good service quality to visitors.
format	Research Reports
author	Mohd Akhuan, Norfadhilah Fazil, Fauzunnasirah Abdul Hamid, Shareenie Shera
spellingShingle	Mohd Akhuan, Norfadhilah Fazil, Fauzunnasirah Abdul Hamid, Shareenie Shera Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid
author_facet	Mohd Akhuan, Norfadhilah Fazil, Fauzunnasirah Abdul Hamid, Shareenie Shera
author_sort	Mohd Akhuan, Norfadhilah
title	Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid
title_short	Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid
title_full	Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid
title_fullStr	Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid
title_full_unstemmed	Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid
title_sort	visitors' preferences on travel website content / norfadhilah mohd akhuan, fauzunnasirah fazil and shareenie shera abdul hamid
publisher	Research Management Institute (RMI)
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/18171/ http://ir.uitm.edu.my/id/eprint/18171/2/LP_NORFADHILAH%20MOHD%20AKHUAN%20RMI%2012_5.pdf
first_indexed	2023-09-18T22:59:55Z
last_indexed	2023-09-18T22:59:55Z
_version_	1777418104553340928

Visitors' preferences on travel website content / Norfadhilah Mohd Akhuan, Fauzunnasirah Fazil and Shareenie Shera Abdul Hamid

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