A critical discourse analysis of beauty product advertisements / Kuldip Kaur Maktiar Singh, Norimah Mohamad Yunus and Nalini Arumugam
Women's magazines are occupied with advertisements of various beauty products which regularly reach a vast number of women. The influence of advertisements in this print media has led the beauty product companies to employ various strategies to attract and convince consumers. This study examine...
| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/18164/ http://ir.uitm.edu.my/id/eprint/18164/2/LP_KULDIP%20KAUR%20MAKTIAR%20SINGH%20RMI%2012_5.pdf |