Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa

Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have thei...

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Main Author:	Mohd Isa, Zainora
Format:	Thesis
Language:	English
Published:	2013
Online Access:	http://ir.uitm.edu.my/id/eprint/17701/ http://ir.uitm.edu.my/id/eprint/17701/2/TM_ZAINORA%20MOHD%20ISA%20HM%2013_5.pdf

id	uitm-17701
recordtype	eprints
spelling	uitm-177012019-02-27T01:21:34Z http://ir.uitm.edu.my/id/eprint/17701/ Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa Mohd Isa, Zainora Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have their own impact toward customer green purchase intention. Understanding customer perception toward green product is crucial to attract customer in purchasing environmental-friendly hotel. This paper using self-administered questionnaire adapted from previous researchers with total of 400 respondents. From the findings, it showed that most of the respondents agreed that ‘designing parking areas under the hotel’s building to reduce site footprint’, ‘fixing toilet leaks immediately’ and ‘encouraging recycling campaign by using refillable amenities’ as the three main agreeable items in the environmental strategies. Most of the respondents also agreed that they were willing to stay in a hotel that practices environmental strategies. Importance implications for hoteliers and academicians been discussed through the investigation of this study. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17701/2/TM_ZAINORA%20MOHD%20ISA%20HM%2013_5.pdf Mohd Isa, Zainora (2013) Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Environmental strategies also known as environmental management practices that adopted by hotel management which help them to monitor their activities in order to preserve the environment. However, these strategies which include energy management, water conservation and waste management have their own impact toward customer green purchase intention. Understanding customer perception toward green product is crucial to attract customer in purchasing environmental-friendly hotel. This paper using self-administered questionnaire adapted from previous researchers with total of 400 respondents. From the findings, it showed that most of the respondents agreed that ‘designing parking areas under the hotel’s building to reduce site footprint’, ‘fixing toilet leaks immediately’ and ‘encouraging recycling campaign by using refillable amenities’ as the three main agreeable items in the environmental strategies. Most of the respondents also agreed that they were willing to stay in a hotel that practices environmental strategies. Importance implications for hoteliers and academicians been discussed through the investigation of this study.
format	Thesis
author	Mohd Isa, Zainora
spellingShingle	Mohd Isa, Zainora Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
author_facet	Mohd Isa, Zainora
author_sort	Mohd Isa, Zainora
title	Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_short	Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_full	Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_fullStr	Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_full_unstemmed	Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa
title_sort	perception on environmental strategies and the impact toward green purchase intention / zainora mohd isa
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/17701/ http://ir.uitm.edu.my/id/eprint/17701/2/TM_ZAINORA%20MOHD%20ISA%20HM%2013_5.pdf
first_indexed	2023-09-18T22:58:52Z
last_indexed	2023-09-18T22:58:52Z
_version_	1777418038626222080

Perception on environmental strategies and the impact toward green purchase intention / Zainora Mohd Isa

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