The importance of promotion towards visitor’s intention to visit event and festival / Nur Adelia Abu Bakar
Event and festival are the most important areas of the tourism industry. It contains the celebration of music, art, food, film or the uniqueness of the cultural that able to attract visitor. In order to make the visitor knows about the existing of the event and festival, promotion is needed so that...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17688/ http://ir.uitm.edu.my/id/eprint/17688/2/TM_NUR%20ADELIA%20ABU%20BAKAR%20HM%2013_5.pdf |