Perception of price fairness and customer response behaviors / Nur’hidayah Che Ahmat
Corpus of past literatures affirmed that revenue management may give a hotel a competitive edge. Howbeit, the issue of unfairness or inequality in pricing is critical within the hotel industry. Concentrating too much on profit while neglecting the customers feeling would caused organization malfunct...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17529/ http://ir.uitm.edu.my/id/eprint/17529/2/TM_NUR%E2%80%99HIDAYAH%20CHE%20AHMAT%20HM%2010_5.pdf |