The effect of marketing mix on purchase intention in spa at Bandar Hilir, Melaka / Noorliana Jaslin , Nor Syahira Mohd Khalid and Nurul Nabilah Ab Manan
This study investigates the effect of the marketing mix on purchase intention in spa at Bandar Hilir, Melaka. The marketing mix that are used is 4P's that is product, promotion, place and price. Purchase behavior is an important key for consumers during considering and evaluating of certain pro...
| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Hotel and Tourism Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/17221/ http://ir.uitm.edu.my/id/eprint/17221/2/PPb_NOORLIANA%20JASLIN%20HM%2015_5.pdf |