Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad

The main purpose of this study is to determine the level of customer awareness about buying green product. There are four factors that lead to buying green product which are consumers’ environmental concerns, awareness of green product, awareness of price and awareness of brand image. The researcher...

Full description

Bibliographic Details
Main Authors:	Mohd Tahir, Nor Rasyidah, Mohammad, Mohammad Suhairi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Online Access:	http://ir.uitm.edu.my/id/eprint/17066/ http://ir.uitm.edu.my/id/eprint/17066/2/PPb_NOR%20RASYIDAH%20%20MOHD%20TAHIR%20BM%2015_5.pdf

id	uitm-17066
recordtype	eprints
spelling	uitm-170662019-07-03T07:05:08Z http://ir.uitm.edu.my/id/eprint/17066/ Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad Mohd Tahir, Nor Rasyidah Mohammad, Mohammad Suhairi The main purpose of this study is to determine the level of customer awareness about buying green product. There are four factors that lead to buying green product which are consumers’ environmental concerns, awareness of green product, awareness of price and awareness of brand image. The researchers want to identify the most influential factor of purchasing green product. To examine the factors affecting the purchasing green product, a questionnaire was distributed to a random size using convenient sampling technique of 150 customers out of 5000 customers per month that comes to Komtar Jbcc. The SPSS software package system was used to analyze the data and then proceed with regression analysis and Pearson’s correlation to test the hypotheses. The findings show that brand image and price significantly influences customers from purchasing the green products. Finally, the researcher had provides some recommendations for the marketers or entrepreneurs aspects and customers aspects in term of increase the awareness of buying green product in future. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17066/2/PPb_NOR%20RASYIDAH%20%20MOHD%20TAHIR%20BM%2015_5.pdf Mohd Tahir, Nor Rasyidah and Mohammad, Mohammad Suhairi (2015) Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The main purpose of this study is to determine the level of customer awareness about buying green product. There are four factors that lead to buying green product which are consumers’ environmental concerns, awareness of green product, awareness of price and awareness of brand image. The researchers want to identify the most influential factor of purchasing green product. To examine the factors affecting the purchasing green product, a questionnaire was distributed to a random size using convenient sampling technique of 150 customers out of 5000 customers per month that comes to Komtar Jbcc. The SPSS software package system was used to analyze the data and then proceed with regression analysis and Pearson’s correlation to test the hypotheses. The findings show that brand image and price significantly influences customers from purchasing the green products. Finally, the researcher had provides some recommendations for the marketers or entrepreneurs aspects and customers aspects in term of increase the awareness of buying green product in future.
format	Student Project
author	Mohd Tahir, Nor Rasyidah Mohammad, Mohammad Suhairi
spellingShingle	Mohd Tahir, Nor Rasyidah Mohammad, Mohammad Suhairi Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
author_facet	Mohd Tahir, Nor Rasyidah Mohammad, Mohammad Suhairi
author_sort	Mohd Tahir, Nor Rasyidah
title	Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
title_short	Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
title_full	Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
title_fullStr	Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
title_full_unstemmed	Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad
title_sort	customer awareness of buying green product: a study at komtar jbcc / nor rasyidah mohd tahir and mohammad suhairi mohammad
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/17066/ http://ir.uitm.edu.my/id/eprint/17066/2/PPb_NOR%20RASYIDAH%20%20MOHD%20TAHIR%20BM%2015_5.pdf
first_indexed	2023-09-18T22:57:29Z
last_indexed	2023-09-18T22:57:29Z
_version_	1777417950821613568

Customer awareness of buying green product: a study at Komtar JBCC / Nor Rasyidah Mohd Tahir and Mohammad Suhairi Mohammad

Similar Items