Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah

Air Asia was established on 12th December 2001 by a determine guy name Tony Fernandes. He begins to involve airline business by creatinga new company named Tune Air with three of his partners. During the 3rd quarter of 2001, his company willing to purchase Air Asia company for the unbelievable price...

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Main Authors:	Roslan, Mohd Khairi Asyraf, Hamsah, Shasha Nurshafika
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Online Access:	http://ir.uitm.edu.my/id/eprint/17028/ http://ir.uitm.edu.my/id/eprint/17028/2/PPb_MOHD%20KHAIRI%20ASYRAF%20ROSLAN%20BM%2014_5.pdf

id	uitm-17028
recordtype	eprints
spelling	uitm-170282019-03-06T01:06:41Z http://ir.uitm.edu.my/id/eprint/17028/ Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah Roslan, Mohd Khairi Asyraf Hamsah, Shasha Nurshafika Air Asia was established on 12th December 2001 by a determine guy name Tony Fernandes. He begins to involve airline business by creatinga new company named Tune Air with three of his partners. During the 3rd quarter of 2001, his company willing to purchase Air Asia company for the unbelievable price of RM 1 but he must take over 50% of Air Asia’s net liabilities around the RM 40m worth of debts together. The company grows slowly from time to time to be one of the successful low cost airlines in the industry. By using a simple yet strong slogan “Now Everyone Can Fly”, it makes their brands positioned in most of the customer’s mind as the cheap and affordable airline fare. Nowadays, Air Asia has over 20 routes around the globe in its network and it will continue to increase to conquer the low cost airline industry through its innovative solutions, efficient processes and appropriate strategy to business. The biggest achievements they earn are being awarded as the world’s best airline company by Skytraxx for four consecutive years which is from 2009 until 2012. This achievement shows that Air Asia must maintain their business and find the new strategy to attract more people to use their service. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17028/2/PPb_MOHD%20KHAIRI%20ASYRAF%20ROSLAN%20BM%2014_5.pdf Roslan, Mohd Khairi Asyraf and Hamsah, Shasha Nurshafika (2014) Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	Air Asia was established on 12th December 2001 by a determine guy name Tony Fernandes. He begins to involve airline business by creatinga new company named Tune Air with three of his partners. During the 3rd quarter of 2001, his company willing to purchase Air Asia company for the unbelievable price of RM 1 but he must take over 50% of Air Asia’s net liabilities around the RM 40m worth of debts together. The company grows slowly from time to time to be one of the successful low cost airlines in the industry. By using a simple yet strong slogan “Now Everyone Can Fly”, it makes their brands positioned in most of the customer’s mind as the cheap and affordable airline fare. Nowadays, Air Asia has over 20 routes around the globe in its network and it will continue to increase to conquer the low cost airline industry through its innovative solutions, efficient processes and appropriate strategy to business. The biggest achievements they earn are being awarded as the world’s best airline company by Skytraxx for four consecutive years which is from 2009 until 2012. This achievement shows that Air Asia must maintain their business and find the new strategy to attract more people to use their service.
format	Student Project
author	Roslan, Mohd Khairi Asyraf Hamsah, Shasha Nurshafika
spellingShingle	Roslan, Mohd Khairi Asyraf Hamsah, Shasha Nurshafika Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah
author_facet	Roslan, Mohd Khairi Asyraf Hamsah, Shasha Nurshafika
author_sort	Roslan, Mohd Khairi Asyraf
title	Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah
title_short	Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah
title_full	Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah
title_fullStr	Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah
title_full_unstemmed	Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah
title_sort	survival of air asia in low cost airline industry / mohd khairi asyraf roslan and shasha nurshafika hamsah
publisher	Faculty of Business and Management
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/17028/ http://ir.uitm.edu.my/id/eprint/17028/2/PPb_MOHD%20KHAIRI%20ASYRAF%20ROSLAN%20BM%2014_5.pdf
first_indexed	2023-09-18T22:57:24Z
last_indexed	2023-09-18T22:57:24Z
_version_	1777417945552519168

Survival of Air Asia in low cost airline industry / Mohd Khairi Asyraf Roslan and Shasha Nurshafika Hamsah

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