A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie

This research was conducted to carry out a study entitled “Consumer perception towards buying China product among Gen Y”. The purpose of this study is to investigate the key factors which influence the Gen Y consumer perception. The four independent variables are Country of Origin (COO), product typ...

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Main Author:	Mohamad Zamrie, Fatin Farahaini
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Online Access:	http://ir.uitm.edu.my/id/eprint/17002/ http://ir.uitm.edu.my/id/eprint/17002/2/PPb_FATIN%20FARAHAINI%20%20MOHAMAD%20ZAMRIE%20BM%2015_5.pdf

id	uitm-17002
recordtype	eprints
spelling	uitm-170022019-08-15T07:56:26Z http://ir.uitm.edu.my/id/eprint/17002/ A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie Mohamad Zamrie, Fatin Farahaini This research was conducted to carry out a study entitled “Consumer perception towards buying China product among Gen Y”. The purpose of this study is to investigate the key factors which influence the Gen Y consumer perception. The four independent variables are Country of Origin (COO), product type, product quality and price sensitivity. The sample size used for this study was 150. Data was obtained by using convenience sampling. The study seeks to identify the Gen Y consumer perception towards buying China product , to examine the relationship between independent variables (Country of Origin (COO), product type, product quality and price sensitivity) and dependent variable (Gen Y consumer perception) and to identify the most important variable on consumer perception towards buying China product among Gen Y. Finding shows that, there is a consumer perception towards buying China product and all independent variables (Country of Origin (COO), product type, product quality and price sensitivity) show significant relationship with the dependent variable (Gen Y consumer perception). The most significant variable on Gen Y consumer perception towards buying China product) is product type at at 0.105 (10.5%). Overall, researchers achieved to answer all objectives in the study. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/17002/2/PPb_FATIN%20FARAHAINI%20%20MOHAMAD%20ZAMRIE%20BM%2015_5.pdf Mohamad Zamrie, Fatin Farahaini (2015) A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This research was conducted to carry out a study entitled “Consumer perception towards buying China product among Gen Y”. The purpose of this study is to investigate the key factors which influence the Gen Y consumer perception. The four independent variables are Country of Origin (COO), product type, product quality and price sensitivity. The sample size used for this study was 150. Data was obtained by using convenience sampling. The study seeks to identify the Gen Y consumer perception towards buying China product , to examine the relationship between independent variables (Country of Origin (COO), product type, product quality and price sensitivity) and dependent variable (Gen Y consumer perception) and to identify the most important variable on consumer perception towards buying China product among Gen Y. Finding shows that, there is a consumer perception towards buying China product and all independent variables (Country of Origin (COO), product type, product quality and price sensitivity) show significant relationship with the dependent variable (Gen Y consumer perception). The most significant variable on Gen Y consumer perception towards buying China product) is product type at at 0.105 (10.5%). Overall, researchers achieved to answer all objectives in the study.
format	Student Project
author	Mohamad Zamrie, Fatin Farahaini
spellingShingle	Mohamad Zamrie, Fatin Farahaini A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
author_facet	Mohamad Zamrie, Fatin Farahaini
author_sort	Mohamad Zamrie, Fatin Farahaini
title	A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
title_short	A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
title_full	A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
title_fullStr	A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
title_full_unstemmed	A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie
title_sort	study on consumer perception towards buying china products among generation y / fatin farahaini mohamad zamrie
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/17002/ http://ir.uitm.edu.my/id/eprint/17002/2/PPb_FATIN%20FARAHAINI%20%20MOHAMAD%20ZAMRIE%20BM%2015_5.pdf
first_indexed	2023-09-18T22:57:20Z
last_indexed	2023-09-18T22:57:20Z
_version_	1777417941826928640

A study on consumer perception towards buying China products among generation Y / Fatin Farahaini Mohamad Zamrie

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