Consumer awareness towards products of Sime Darby Foods and Beverages Marketing Sdn Bhd / Farrah Mastura Mat Jan
The increase of a new product’s sales is usually attributed to consumers becoming informed about the existence of the product. Promotional tools can accelerate this consumer awareness process. This paper evaluate this effect; the effect of media advertising, sales promotion and word-of-mouth towards...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16989/ http://ir.uitm.edu.my/id/eprint/16989/2/PPb_FARRAH%20MASTURA%20%20MAT%20JAN%20BM%2011_5.pdf |