The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim

There a lot of critical issue occurs in insurance industry and the awareness toward insurance product still become insolvent issue for centuries. Insurance have exist for decade and being used to transfer the risk that may become a burden to the insured (Shah M., 2008).There are numerous of product...

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Main Author:	Ibrahim, Fariz Syah Mohamed
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Online Access:	http://ir.uitm.edu.my/id/eprint/16985/ http://ir.uitm.edu.my/id/eprint/16985/2/PPb_FARIZ%20SYAH%20%20MOHAMED%20IBRAHIM%20BM%2011_5.pdf

id	uitm-16985
recordtype	eprints
spelling	uitm-169852019-11-13T02:44:12Z http://ir.uitm.edu.my/id/eprint/16985/ The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim Ibrahim, Fariz Syah Mohamed There a lot of critical issue occurs in insurance industry and the awareness toward insurance product still become insolvent issue for centuries. Insurance have exist for decade and being used to transfer the risk that may become a burden to the insured (Shah M., 2008).There are numerous of product in insurance industry that relates to every single industry or individual who burden to the risk exposed in the environment. The type of insurance would be different according to the type of risk exposed to the individual and organization. Insurance services consist of life insurance and non–life insurance. In life insurance includes term insurance, whole life insurance, and annuity. Meanwhile, for non-life insurance includes motor insurance, fire insurance, and house owner insurance and other. This research paper will be focused on what makes insurance highly demand on medical and health insurance. The researcher already did a simple discussion with expertise related to the topic and trying to find the proximate cause that effect consumer purchasing decision to medical and health insurance. The study will try to determine the main factors that contribute to the buying behavior of medical and health insurance. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16985/2/PPb_FARIZ%20SYAH%20%20MOHAMED%20IBRAHIM%20BM%2011_5.pdf Ibrahim, Fariz Syah Mohamed (2011) The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	There a lot of critical issue occurs in insurance industry and the awareness toward insurance product still become insolvent issue for centuries. Insurance have exist for decade and being used to transfer the risk that may become a burden to the insured (Shah M., 2008).There are numerous of product in insurance industry that relates to every single industry or individual who burden to the risk exposed in the environment. The type of insurance would be different according to the type of risk exposed to the individual and organization. Insurance services consist of life insurance and non–life insurance. In life insurance includes term insurance, whole life insurance, and annuity. Meanwhile, for non-life insurance includes motor insurance, fire insurance, and house owner insurance and other. This research paper will be focused on what makes insurance highly demand on medical and health insurance. The researcher already did a simple discussion with expertise related to the topic and trying to find the proximate cause that effect consumer purchasing decision to medical and health insurance. The study will try to determine the main factors that contribute to the buying behavior of medical and health insurance.
format	Student Project
author	Ibrahim, Fariz Syah Mohamed
spellingShingle	Ibrahim, Fariz Syah Mohamed The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
author_facet	Ibrahim, Fariz Syah Mohamed
author_sort	Ibrahim, Fariz Syah Mohamed
title	The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_short	The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_full	The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_fullStr	The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_full_unstemmed	The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim
title_sort	study of consumer purchase decision on medical and health insurance in malacca / fariz syah mohamed ibrahim
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/16985/ http://ir.uitm.edu.my/id/eprint/16985/2/PPb_FARIZ%20SYAH%20%20MOHAMED%20IBRAHIM%20BM%2011_5.pdf
first_indexed	2023-09-18T22:57:18Z
last_indexed	2023-09-18T22:57:18Z
_version_	1777417939496992768

The study of consumer purchase decision on medical and health insurance in Malacca / Fariz Syah Mohamed Ibrahim

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