Factors influencing customer acceptance towards food biotechnology products: a case study at Mardi / Norraeffa Md Taib and Ummi Kalsum Hassian
Biotechnology has been identified as the new mechanism of growth for Malaysian economics. Malaysia is one of the country rich with the natural resources for health care applications, food production, and solutions for a clean environment, then livestock farming, the herbal industry, and traditional...
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| Format: | Research Reports |
| Language: | English |
| Published: |
Research Management Institute (RMI)
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16893/ http://ir.uitm.edu.my/id/eprint/16893/1/LP_NORRAEFFA%20MD%20TAIB%20RMI%2012_5.pdf |