A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad

A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad

The economic downturn that stroked this region had shattered the banking industry in which led to the collapsing of many banks in Malaysia. From this situation it has inspired us to investigate several banks which has been chosen to the effect of the current situation. OCBC Bank was chosen as the ma...

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Main Authors: Sulaiman, Azmi, Ibrahim, Arafat, Ahmad, Mohd Sophy
Format: Student Project
Language:English
Published: Faculty of Business and Management 2001
Online Access:http://ir.uitm.edu.my/id/eprint/16807/
http://ir.uitm.edu.my/id/eprint/16807/2/PPb_AZMI%20SULAIMAN%20BM%2001_5.pdf
id uitm-16807
recordtype eprints
spelling uitm-168072019-02-19T07:48:08Z http://ir.uitm.edu.my/id/eprint/16807/ A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad Sulaiman, Azmi Ibrahim, Arafat Ahmad, Mohd Sophy The economic downturn that stroked this region had shattered the banking industry in which led to the collapsing of many banks in Malaysia. From this situation it has inspired us to investigate several banks which has been chosen to the effect of the current situation. OCBC Bank was chosen as the main bank with it's competitors Malayan Banking Berhad and RHB Berhad in this study. The main question to be investigated is how OCBC maintain its competitiveness in the banking industry in Malaysia despites the current situation and several other factors internally and externally. How it's strategist reacted towards the strict regulations and rules imposed by Malaysian government. The question of it's surviving strategies to overcome the competition as a foreign banks among Malaysian anchor banks such as Malayan Banking Bhd. and RHB Bhd. Faculty of Business and Management 2001 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16807/2/PPb_AZMI%20SULAIMAN%20BM%2001_5.pdf Sulaiman, Azmi and Ibrahim, Arafat and Ahmad, Mohd Sophy (2001) A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description The economic downturn that stroked this region had shattered the banking industry in which led to the collapsing of many banks in Malaysia. From this situation it has inspired us to investigate several banks which has been chosen to the effect of the current situation. OCBC Bank was chosen as the main bank with it's competitors Malayan Banking Berhad and RHB Berhad in this study. The main question to be investigated is how OCBC maintain its competitiveness in the banking industry in Malaysia despites the current situation and several other factors internally and externally. How it's strategist reacted towards the strict regulations and rules imposed by Malaysian government. The question of it's surviving strategies to overcome the competition as a foreign banks among Malaysian anchor banks such as Malayan Banking Bhd. and RHB Bhd.
format Student Project
author Sulaiman, Azmi
Ibrahim, Arafat
Ahmad, Mohd Sophy
spellingShingle Sulaiman, Azmi
Ibrahim, Arafat
Ahmad, Mohd Sophy
A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad
author_facet Sulaiman, Azmi
Ibrahim, Arafat
Ahmad, Mohd Sophy
author_sort Sulaiman, Azmi
title A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad
title_short A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad
title_full A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad
title_fullStr A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad
title_full_unstemmed A case study analysis : Oversea-Chinese Banking Corporation Limited / Azmi Sulaiman, Arafat Ibrahim and Mohd Sophy Ahmad
title_sort case study analysis : oversea-chinese banking corporation limited / azmi sulaiman, arafat ibrahim and mohd sophy ahmad
publisher Faculty of Business and Management
publishDate 2001
url http://ir.uitm.edu.my/id/eprint/16807/
http://ir.uitm.edu.my/id/eprint/16807/2/PPb_AZMI%20SULAIMAN%20BM%2001_5.pdf
first_indexed 2023-09-18T22:56:54Z
last_indexed 2023-09-18T22:56:54Z
_version_ 1777417914732773376

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