Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine

This study examines the socio-economic status and employers' perceptions of the work quality of Diploma Public Administration (DPA) graduates from the Universiti Teknologi Mara (UiTM) Sarawak Branch who graduated between 1997 and 2000. In addition, the study also examines graduate perceptions o...

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Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Sarawak 2005
Online Access:	http://ir.uitm.edu.my/id/eprint/16765/ http://ir.uitm.edu.my/id/eprint/16765/1/AJ_KULDIP%20SINGH%20JAS%2005.pdf

id	uitm-16765
recordtype	eprints
spelling	uitm-167652017-05-08T03:43:11Z http://ir.uitm.edu.my/id/eprint/16765/ Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine This study examines the socio-economic status and employers' perceptions of the work quality of Diploma Public Administration (DPA) graduates from the Universiti Teknologi Mara (UiTM) Sarawak Branch who graduated between 1997 and 2000. In addition, the study also examines graduate perceptions of the relevance of the DPA program to employability. Our sample consisted of 436 graduates. The response rate for graduates was 36 percent and the employers' response was 17 percent. The study shows that the profile of a typical DPA graduate is below 30 years old, earning less than RM1, 500 per month, has Cumulative Grade Point Average (CGPA) of 2.80 and is employed in the Government sector. Our findings indicate that 70 percent of DPA graduates are employed and 14 percent are pursuing higher education. Regarding the DPA curriculum structure, the majority of respondents are of the opinion that it is relevant to the job market however more emphasis needs to be given to improving the standard of English language amongst DPA graduates. There were requests for extended industrial attachments, the teaching of communication skills and Information Communication Technology (ICT) skills. Employers are of the opinion that UiTM DPA graduates exhibit similar work quality to other local university graduates. DPA graduates also scored well in the generic skills required by employers. Universiti Teknologi MARA, Sarawak 2005 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16765/1/AJ_KULDIP%20SINGH%20JAS%2005.pdf UNSPECIFIED (2005) Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine. Jurnal Akademik UiTM Sarawak. pp. 70-78. ISSN 0128-2635
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	This study examines the socio-economic status and employers' perceptions of the work quality of Diploma Public Administration (DPA) graduates from the Universiti Teknologi Mara (UiTM) Sarawak Branch who graduated between 1997 and 2000. In addition, the study also examines graduate perceptions of the relevance of the DPA program to employability. Our sample consisted of 436 graduates. The response rate for graduates was 36 percent and the employers' response was 17 percent. The study shows that the profile of a typical DPA graduate is below 30 years old, earning less than RM1, 500 per month, has Cumulative Grade Point Average (CGPA) of 2.80 and is employed in the Government sector. Our findings indicate that 70 percent of DPA graduates are employed and 14 percent are pursuing higher education. Regarding the DPA curriculum structure, the majority of respondents are of the opinion that it is relevant to the job market however more emphasis needs to be given to improving the standard of English language amongst DPA graduates. There were requests for extended industrial attachments, the teaching of communication skills and Information Communication Technology (ICT) skills. Employers are of the opinion that UiTM DPA graduates exhibit similar work quality to other local university graduates. DPA graduates also scored well in the generic skills required by employers.
format	Article
title	Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine
spellingShingle	Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine
title_short	Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine
title_full	Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine
title_fullStr	Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine
title_full_unstemmed	Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine
title_sort	assessing the effective marketing and employers' perception of the quality of the diploma in public administration at uitm sarawak branch / kuldip singh, prabha ramakrishnan and elizabeth caroline augustine
publisher	Universiti Teknologi MARA, Sarawak
publishDate	2005
url	http://ir.uitm.edu.my/id/eprint/16765/ http://ir.uitm.edu.my/id/eprint/16765/1/AJ_KULDIP%20SINGH%20JAS%2005.pdf
first_indexed	2023-09-18T22:56:48Z
last_indexed	2023-09-18T22:56:48Z
_version_	1777417908581826560

Assessing the effective marketing and employers' perception of the quality of the Diploma In Public Administration at UiTM Sarawak Branch / Kuldip Singh, Prabha Ramakrishnan and Elizabeth Caroline Augustine

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