Customer loyalty attributes, satisfaction and behavioural loyalty / Nurul Nadiah Azizan
Customer loyalty is the relationship that the customer devotes with the provider and the customer will be regularly using the service of the provider. This paper studies the perspective of hotel’s customer in determining their loyalty as the loyalty behavior of customers will bring enormous profit a...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16711/ http://ir.uitm.edu.my/id/eprint/16711/2/TM_NURUL%20NADIAH%20HM%2013_5.pdf |