The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism p...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/16700/ http://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf |