The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan

The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan

The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism p...

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Main Author: Abd Hadi Khan, Nur Farihin
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/16700/
http://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf
id uitm-16700
recordtype eprints
spelling uitm-167002019-02-22T07:23:26Z http://ir.uitm.edu.my/id/eprint/16700/ The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan Abd Hadi Khan, Nur Farihin The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism particularly in Malaysia are still very limited. Thus this paper fills the gap in examining the psychological drivers in a film or TV show that encourages tourist visitation, from the Malaysian viewers’ perspectives. Grounded with the 3P’s (Place, Performance and Personality) Pull Factor theory suggested by Gjorgievski and Trpkova (2012), this study examines how the effects of “Place”, “Performance” and “Personality” Pull Factor lead to trigger the viewers’ travel intention. Only 3P’s Pull Factor theory was referred to in this study, thus future research utilizing push factor theory may be beneficial. Data was collected from Malaysian viewers’ by using self administered questionnaire and was analyzed using Statistical Program for Social Analysis (SPSS) version 20. Through a series of descriptive and inferential analysis such as Standard Multiple egressions and One-way ANOVA, some meaningful results were obtained. Findings revealed that from the Malaysian perspectives, the 3P’s Pull Factor theory is recognized as the contributor towards viewers’ travel intention to film destinations. The significant effects of the 3P’s Pull Factor theory towards viewers’ travel intention have given some implication not only to the academic perspectives, but also practical perspectives, namely film makers, destination developers and promoter as well as relevant tourism authorities. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf Abd Hadi Khan, Nur Farihin (2013) The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan. Masters thesis, Universiti Teknologi MARA.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
description The powerful impact of airing popular media products such as films or television shows had increased tourist visitation numbers to film destinations. Understanding the drivers of screen tourism and connecting its effects are crucial issues to be investigated. However, studies on the screen tourism particularly in Malaysia are still very limited. Thus this paper fills the gap in examining the psychological drivers in a film or TV show that encourages tourist visitation, from the Malaysian viewers’ perspectives. Grounded with the 3P’s (Place, Performance and Personality) Pull Factor theory suggested by Gjorgievski and Trpkova (2012), this study examines how the effects of “Place”, “Performance” and “Personality” Pull Factor lead to trigger the viewers’ travel intention. Only 3P’s Pull Factor theory was referred to in this study, thus future research utilizing push factor theory may be beneficial. Data was collected from Malaysian viewers’ by using self administered questionnaire and was analyzed using Statistical Program for Social Analysis (SPSS) version 20. Through a series of descriptive and inferential analysis such as Standard Multiple egressions and One-way ANOVA, some meaningful results were obtained. Findings revealed that from the Malaysian perspectives, the 3P’s Pull Factor theory is recognized as the contributor towards viewers’ travel intention to film destinations. The significant effects of the 3P’s Pull Factor theory towards viewers’ travel intention have given some implication not only to the academic perspectives, but also practical perspectives, namely film makers, destination developers and promoter as well as relevant tourism authorities.
format Thesis
author Abd Hadi Khan, Nur Farihin
spellingShingle Abd Hadi Khan, Nur Farihin
The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
author_facet Abd Hadi Khan, Nur Farihin
author_sort Abd Hadi Khan, Nur Farihin
title The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_short The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_full The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_fullStr The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_full_unstemmed The effects of place, performance and personality (3P’S) pull factor of screen tourism and viewers’ travel intention / Nur Farihin Abd Hadi Khan
title_sort effects of place, performance and personality (3p’s) pull factor of screen tourism and viewers’ travel intention / nur farihin abd hadi khan
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/16700/
http://ir.uitm.edu.my/id/eprint/16700/2/TM_NUR%20FARIHIN%20ABD%20HADI%20KHAN%20HM%2013_5.pdf
first_indexed 2023-09-18T22:56:40Z
last_indexed 2023-09-18T22:56:40Z
_version_ 1777417899246354432

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