Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji

The purpose of this research is to analyze and determine the issues of the audience perception towards the Hombill Skyways. The researcher also wants to find out the effective ways in rebranding the company’s corporate identity and provides the development of corporate identity for the Hornbill Skyw...

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Bibliographic Details
Main Author:	Mataji, Sahri
Format:	Student Project
Language:	English
Published:	Faculty of Art and Design 2013
Online Access:	http://ir.uitm.edu.my/id/eprint/16632/ http://ir.uitm.edu.my/id/eprint/16632/2/PPb_SHAHRI%20MATAJI%20AD%2013_5.pdf

id	uitm-16632
recordtype	eprints
spelling	uitm-166322019-02-04T02:36:52Z http://ir.uitm.edu.my/id/eprint/16632/ Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji Mataji, Sahri The purpose of this research is to analyze and determine the issues of the audience perception towards the Hombill Skyways. The researcher also wants to find out the effective ways in rebranding the company’s corporate identity and provides the development of corporate identity for the Hornbill Skyways. Statement of the problem. The problem of this research is to know the audience’s perception towards the company. The audience has lost their trust to use the company services due to the crashes incidents that involved the company’s aircrafts. This study is also to find out what kind of approach that will suits to shift the audience’s perceptions towards the company and the outcomes from the study would give the best solution to overcome the negatives perception and to gain back the audience’s trust. On this chapter also researcher will conduct literature review for the past study.Over here researcher will give full review of previous discussions, explanations regarding this issue. Research Methodology. The research objectives will be stated by the researcher. Research approach in finding the solution of this issue also will be included. Data for this research was collected through self-administered method. The research location will be conducted at KLIA and KLIA 2. The questionnaires will be distributed to 40 respondents, and will be distributed among the arrival passengers from East Malaysia (Sarawak and Sabah) at the domestic flight arrival and departing gates. Faculty of Art and Design 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16632/2/PPb_SHAHRI%20MATAJI%20AD%2013_5.pdf Mataji, Sahri (2013) Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
description	The purpose of this research is to analyze and determine the issues of the audience perception towards the Hombill Skyways. The researcher also wants to find out the effective ways in rebranding the company’s corporate identity and provides the development of corporate identity for the Hornbill Skyways. Statement of the problem. The problem of this research is to know the audience’s perception towards the company. The audience has lost their trust to use the company services due to the crashes incidents that involved the company’s aircrafts. This study is also to find out what kind of approach that will suits to shift the audience’s perceptions towards the company and the outcomes from the study would give the best solution to overcome the negatives perception and to gain back the audience’s trust. On this chapter also researcher will conduct literature review for the past study.Over here researcher will give full review of previous discussions, explanations regarding this issue. Research Methodology. The research objectives will be stated by the researcher. Research approach in finding the solution of this issue also will be included. Data for this research was collected through self-administered method. The research location will be conducted at KLIA and KLIA 2. The questionnaires will be distributed to 40 respondents, and will be distributed among the arrival passengers from East Malaysia (Sarawak and Sabah) at the domestic flight arrival and departing gates.
format	Student Project
author	Mataji, Sahri
spellingShingle	Mataji, Sahri Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji
author_facet	Mataji, Sahri
author_sort	Mataji, Sahri
title	Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji
title_short	Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji
title_full	Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji
title_fullStr	Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji
title_full_unstemmed	Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji
title_sort	changing the audience’s perception by changing the company corporate identity. (case study: hornbill skyways) / sahri mataji
publisher	Faculty of Art and Design
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/16632/ http://ir.uitm.edu.my/id/eprint/16632/2/PPb_SHAHRI%20MATAJI%20AD%2013_5.pdf
first_indexed	2023-09-18T22:56:30Z
last_indexed	2023-09-18T22:56:30Z
_version_	1777417889439023104

Changing the audience’s perception by changing the company corporate identity. (case study: Hornbill Skyways) / Sahri Mataji

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