Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah

Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah

Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is...

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Bibliographic Details
Main Author: Zakariah, Habiel
Format: Thesis
Language:English
Published: 2014
Subjects:
Malaysia
Social networks
Online Access:http://ir.uitm.edu.my/id/eprint/16095/
http://ir.uitm.edu.my/id/eprint/16095/1/TM_HABIEL%20ZAKARIAH%20CS%2014_5.pdf
id uitm-16095
recordtype eprints
spelling uitm-160952017-02-03T08:15:39Z http://ir.uitm.edu.my/id/eprint/16095/ Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah Zakariah, Habiel Malaysia Social networks Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is not clear. There is little research on Social Commerce adoption as mostly the researchers are more likely to explain on the theoretical background. This study will look on the Social Commerce elements adoption in the two different platforms of Ordinal E-Commerce website (standard E-Commerce website) and the Facebook Page (Social Networking Site) to see which one is better in terms of marketing and business management. The Social Commerce elements that will be analyze and compare are Forum & Community, Recommendation & Referral, Rating & Review and Social Advertising as the key elements of Social Commerce to market effectively. Later on comparison can be used for better overview of Social Commerce elements and its function as well the best practices to market in nowadays business culture. 2014 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/16095/1/TM_HABIEL%20ZAKARIAH%20CS%2014_5.pdf Zakariah, Habiel (2014) Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah. Masters thesis, Universiti Teknologi MARA.
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Malaysia
Social networks
spellingShingle Malaysia
Social networks
Zakariah, Habiel
Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
description Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is not clear. There is little research on Social Commerce adoption as mostly the researchers are more likely to explain on the theoretical background. This study will look on the Social Commerce elements adoption in the two different platforms of Ordinal E-Commerce website (standard E-Commerce website) and the Facebook Page (Social Networking Site) to see which one is better in terms of marketing and business management. The Social Commerce elements that will be analyze and compare are Forum & Community, Recommendation & Referral, Rating & Review and Social Advertising as the key elements of Social Commerce to market effectively. Later on comparison can be used for better overview of Social Commerce elements and its function as well the best practices to market in nowadays business culture.
format Thesis
author Zakariah, Habiel
author_facet Zakariah, Habiel
author_sort Zakariah, Habiel
title Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_short Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_full Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_fullStr Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_full_unstemmed Adopting social commerce elements: A comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_sort adopting social commerce elements: a comparison of social networking site (sns) and e-commerce site / habiel zakariah
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/16095/
http://ir.uitm.edu.my/id/eprint/16095/1/TM_HABIEL%20ZAKARIAH%20CS%2014_5.pdf
first_indexed 2023-09-18T22:55:19Z
last_indexed 2023-09-18T22:55:19Z
_version_ 1777417815319379968

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