Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]

Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...

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Main Authors:	Mustaffa, Abaidullah, Hj. Hassan, Faridah, Musa, Rosidah, Abdul Rahman, Mariati
Format:	Article
Language:	English
Published:	Institute of Research Management Innovation (IRMI) 2015
Subjects:	Retail trade
Online Access:	http://ir.uitm.edu.my/id/eprint/16050/ http://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf

id	uitm-16050
recordtype	eprints
spelling	uitm-160502017-02-03T08:59:33Z http://ir.uitm.edu.my/id/eprint/16050/ Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati Retail trade Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates the quota sampling design strategy to sample consumers from the agriculture retail industry in Malaysia. The questionnaire was developed based on survey instrument development to identify the dimensional structure of attitude and brand loyalty in the agriculture retail industry in Malaysia. Institute of Research Management Innovation (IRMI) 2015 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf Mustaffa, Abaidullah and Hj. Hassan, Faridah and Musa, Rosidah and Abdul Rahman, Mariati (2015) Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]. Social and Management Research Journal, 12 (1). pp. 64-73. ISSN 1675-7017
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Retail trade
spellingShingle	Retail trade Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
description	Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates the quota sampling design strategy to sample consumers from the agriculture retail industry in Malaysia. The questionnaire was developed based on survey instrument development to identify the dimensional structure of attitude and brand loyalty in the agriculture retail industry in Malaysia.
format	Article
author	Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati
author_facet	Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati
author_sort	Mustaffa, Abaidullah
title	Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
title_short	Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
title_full	Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
title_fullStr	Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
title_full_unstemmed	Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
title_sort	quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in malaysia / abaidullah mustaffa … [et al.]
publisher	Institute of Research Management Innovation (IRMI)
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/16050/ http://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf
first_indexed	2023-09-18T22:55:15Z
last_indexed	2023-09-18T22:55:15Z
_version_	1777417810267340800

Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]

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