Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli

Traditionally, packaging is limited to something that protects the product content from any physical obstacle and safe methods. From years to years packaging continues to grow and evolve as external elements of the product that encompassing the physical appearance. Towards issues regarding packaging...

Full description

Bibliographic Details
Main Author:	Wan Muhammad Zulkifli, Wan Nurul Izzati
Format:	Thesis
Language:	English
Published:	2015
Subjects:	N Visual arts (General) Arts and crafts movement
Online Access:	http://ir.uitm.edu.my/id/eprint/15720/ http://ir.uitm.edu.my/id/eprint/15720/1/TM_WAN%20NURUL%20IZZATI%20WAN%20MUHAMMAD%20ZULKIFLI%20AD%2015_5.pdf

id	uitm-15720
recordtype	eprints
spelling	uitm-157202016-12-20T02:28:59Z http://ir.uitm.edu.my/id/eprint/15720/ Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli Wan Muhammad Zulkifli, Wan Nurul Izzati N Visual arts (General) Arts and crafts movement Traditionally, packaging is limited to something that protects the product content from any physical obstacle and safe methods. From years to years packaging continues to grow and evolve as external elements of the product that encompassing the physical appearance. Towards issues regarding packaging design in Malaysia, a lot of efforts were taken by the Malaysian government to improve the quality of packaging design particularly for SME’s product. Across this effort, a few claims were still established in regards of packaging design weakness. Moreover, through pilot study that has been conducted, it is defined that the existing SME’s food in Melaka are still not having a good appearance in terms of design and quality material. Thus, based on that, a study was conducted by taking SME’s food packaging in Melaka as a case study. The aims is to improve the low quality existing packaging design of Melaka SME’s food product by establishing the potential visual elements of packaging design and potential handicraft that can be used as a future material. Throughout the case study, two different methods were used: a contextual document analysis and a face to face interview. The results revealed that color, material and graphics are the potential visual elements that should be used by the designers in the future for designing Melaka SME’s food packaging. The study also established four empirical reason from the design perspective in explaining the failure of the existing Melaka SME’s food packaging and providing a new proposed guideline in terms of effective’s visual elements for Melaka SME’s food packaging and natural-based material that originated from Melaka is the best material and concept that can be using as an appropriate material in future. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/15720/1/TM_WAN%20NURUL%20IZZATI%20WAN%20MUHAMMAD%20ZULKIFLI%20AD%2015_5.pdf Wan Muhammad Zulkifli, Wan Nurul Izzati (2015) Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	N Visual arts (General) Arts and crafts movement
spellingShingle	N Visual arts (General) Arts and crafts movement Wan Muhammad Zulkifli, Wan Nurul Izzati Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli
description	Traditionally, packaging is limited to something that protects the product content from any physical obstacle and safe methods. From years to years packaging continues to grow and evolve as external elements of the product that encompassing the physical appearance. Towards issues regarding packaging design in Malaysia, a lot of efforts were taken by the Malaysian government to improve the quality of packaging design particularly for SME’s product. Across this effort, a few claims were still established in regards of packaging design weakness. Moreover, through pilot study that has been conducted, it is defined that the existing SME’s food in Melaka are still not having a good appearance in terms of design and quality material. Thus, based on that, a study was conducted by taking SME’s food packaging in Melaka as a case study. The aims is to improve the low quality existing packaging design of Melaka SME’s food product by establishing the potential visual elements of packaging design and potential handicraft that can be used as a future material. Throughout the case study, two different methods were used: a contextual document analysis and a face to face interview. The results revealed that color, material and graphics are the potential visual elements that should be used by the designers in the future for designing Melaka SME’s food packaging. The study also established four empirical reason from the design perspective in explaining the failure of the existing Melaka SME’s food packaging and providing a new proposed guideline in terms of effective’s visual elements for Melaka SME’s food packaging and natural-based material that originated from Melaka is the best material and concept that can be using as an appropriate material in future.
format	Thesis
author	Wan Muhammad Zulkifli, Wan Nurul Izzati
author_facet	Wan Muhammad Zulkifli, Wan Nurul Izzati
author_sort	Wan Muhammad Zulkifli, Wan Nurul Izzati
title	Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli
title_short	Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli
title_full	Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli
title_fullStr	Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli
title_full_unstemmed	Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli
title_sort	identifying the potential visual elements and handicrafts for food packaging (a case study of melaka smes) / wan nurul izzati wan muhammad zulkifli
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/15720/ http://ir.uitm.edu.my/id/eprint/15720/1/TM_WAN%20NURUL%20IZZATI%20WAN%20MUHAMMAD%20ZULKIFLI%20AD%2015_5.pdf
first_indexed	2023-09-18T22:54:29Z
last_indexed	2023-09-18T22:54:29Z
_version_	1777417762869608448

Identifying the potential visual elements and handicrafts for food packaging (a case study of Melaka SMEs) / Wan Nurul Izzati Wan Muhammad Zulkifli

Similar Items