A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji

Our research project paper title is ‘A Study on the Effects of Service Quality on Customer Satisfaction towards Bus Transit in Melaka Central’. We want to study about the customer satisfaction toward bus transit because the issue raising which the customers is not satisfied with the services that bu...

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Main Authors:	Ishak, Siti Aisyah, Moktarroji, Nurul Hidayah
Format:	Student Project
Language:	English
Published:	Faculty of Administrative Science and Policy Studies 2013
Subjects:	Total quality management. Benchmarking Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/15263/ http://ir.uitm.edu.my/id/eprint/15263/1/PPb_SITI%20AISYAH%20ISHAK%20AM%2013_5.pdf

id	uitm-15263
recordtype	eprints
spelling	uitm-152632016-11-15T08:13:47Z http://ir.uitm.edu.my/id/eprint/15263/ A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji Ishak, Siti Aisyah Moktarroji, Nurul Hidayah Total quality management. Benchmarking Customer services. Customer relations Our research project paper title is ‘A Study on the Effects of Service Quality on Customer Satisfaction towards Bus Transit in Melaka Central’. We want to study about the customer satisfaction toward bus transit because the issue raising which the customers is not satisfied with the services that bus transit organization deliver to them. Our research objective is to determine the service quality attributes that affects public satisfaction toward bus transit in Malacca city, to investigate which attribute is the most significant that lead to customer satisfaction toward bus transit in Malacca city, to investigate which attribute is the less significant to customer satisfaction toward bus transit, and to make some recommendation on how the bus transit system in Malacca can be improved. Our research method is from the Melaka Central; a convenience sampling of 200 respondents will be selected and surveyed to determine any relationship between the services quality attributes with the level of satisfaction of customers. The questionnaire will be distributed to the respondent to get information about their level of satisfaction towards the bus transit. Other than that in this research, an opinion will be requested from the respondent in order to get some information and recommendation. Data will be analyzed using the statistical correlations between measured variables. Faculty of Administrative Science and Policy Studies 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/15263/1/PPb_SITI%20AISYAH%20ISHAK%20AM%2013_5.pdf Ishak, Siti Aisyah and Moktarroji, Nurul Hidayah (2013) A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Total quality management. Benchmarking Customer services. Customer relations
spellingShingle	Total quality management. Benchmarking Customer services. Customer relations Ishak, Siti Aisyah Moktarroji, Nurul Hidayah A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
description	Our research project paper title is ‘A Study on the Effects of Service Quality on Customer Satisfaction towards Bus Transit in Melaka Central’. We want to study about the customer satisfaction toward bus transit because the issue raising which the customers is not satisfied with the services that bus transit organization deliver to them. Our research objective is to determine the service quality attributes that affects public satisfaction toward bus transit in Malacca city, to investigate which attribute is the most significant that lead to customer satisfaction toward bus transit in Malacca city, to investigate which attribute is the less significant to customer satisfaction toward bus transit, and to make some recommendation on how the bus transit system in Malacca can be improved. Our research method is from the Melaka Central; a convenience sampling of 200 respondents will be selected and surveyed to determine any relationship between the services quality attributes with the level of satisfaction of customers. The questionnaire will be distributed to the respondent to get information about their level of satisfaction towards the bus transit. Other than that in this research, an opinion will be requested from the respondent in order to get some information and recommendation. Data will be analyzed using the statistical correlations between measured variables.
format	Student Project
author	Ishak, Siti Aisyah Moktarroji, Nurul Hidayah
author_facet	Ishak, Siti Aisyah Moktarroji, Nurul Hidayah
author_sort	Ishak, Siti Aisyah
title	A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
title_short	A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
title_full	A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
title_fullStr	A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
title_full_unstemmed	A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji
title_sort	study on the effects of service quality on customer satisfaction towards bus transit in malacca central / siti aisyah ishak and nurul hidayah moktarroji
publisher	Faculty of Administrative Science and Policy Studies
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/15263/ http://ir.uitm.edu.my/id/eprint/15263/1/PPb_SITI%20AISYAH%20ISHAK%20AM%2013_5.pdf
first_indexed	2023-09-18T22:53:27Z
last_indexed	2023-09-18T22:53:27Z
_version_	1777417697782398976

A study on the effects of service quality on customer satisfaction towards bus transit in Malacca Central / Siti Aisyah Ishak and Nurul Hidayah Moktarroji

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