Pengurusan pemasaran syarikat penerbitan: satu kajian terhadap dua syarikat / Nurjannah Mohd Saleh
The objective of this study is to identify the marketing management practices carried out by two private publications companies, Buku Fixi and Jemari Seni Sdn. Bhd. Both companies focus on a niche market and are consistent in terms of the genres of published books for the past few years. Both have d...
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| Format: | Student Project |
| Language: | English |
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Faculty of Education
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/15230/ http://ir.uitm.edu.my/id/eprint/15230/1/PPb_NURJANNAH%20MOHD%20SALEH%20FF%2013_5.pdf |