Customer satisfaction towards service quality in banking industry: a case study at the main branch of Maybank in Malacca / Nur Fatin Atiqah Mohamad Nasir and Norul Khairunnisa Razali
In modern economics, service sector plays significant role side by side manufacturing and other sectors. Banking sector performs its activities economically and socially in a country especially in the developing country such as Malaysia. In the banking industry, a customer can be defined as a user o...
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| Format: | Student Project |
| Language: | English |
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Faculty of Administrative Science and Policy Studies
2013
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| Online Access: | http://ir.uitm.edu.my/id/eprint/15212/ http://ir.uitm.edu.my/id/eprint/15212/1/PPb_NUR%20FATIN%20ATIQAH%20MOHAMAD%20NASIR%20AM%2013_5.pdf |