A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed

The study of junk food consumption behavior among Human Resource students at UiTM Malacca City Campus is aimed to have an in depth analysis of factors influencing junk food consumption behavior among university students. The research takes up an exploratory approach and used primary data from sam...

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Main Authors:	Hassim, Hazila Fiqa, Mohamed, Siti Nor
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2016
Subjects:	Theory. Relation to other subjects School life. Student manners and customs. Students
Online Access:	http://ir.uitm.edu.my/id/eprint/14766/ http://ir.uitm.edu.my/id/eprint/14766/1/PPb_HAZILA%20FIQA%20HASSIM%20BM%2016_5.pdf

id	uitm-14766
recordtype	eprints
spelling	uitm-147662016-09-28T03:42:29Z http://ir.uitm.edu.my/id/eprint/14766/ A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed Hassim, Hazila Fiqa Mohamed, Siti Nor Theory. Relation to other subjects School life. Student manners and customs. Students The study of junk food consumption behavior among Human Resource students at UiTM Malacca City Campus is aimed to have an in depth analysis of factors influencing junk food consumption behavior among university students. The research takes up an exploratory approach and used primary data from sample survey conducted on a quota sample to arrive to conclusions. The factors to be investigated in the study were identified from secondary literature. Survey was conducted among a sample of students through distribution of questionnaires. SPSS were being used to analyze the survey data. Female Human Resource students give more respond to the survey about the factors influencing junk food consumption behavior compared to male students. The research indicates that factors like cost (price), convenience, peers influences and advertising are having an influence in making students choose to consume junk foods. The findings of the research lead to the conclusions that the factors influencing junk food consumption behavior among students at UiTM Malacca City Campus was peers influences and advertising. Faculty of Business Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14766/1/PPb_HAZILA%20FIQA%20HASSIM%20BM%2016_5.pdf Hassim, Hazila Fiqa and Mohamed, Siti Nor (2016) A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Theory. Relation to other subjects School life. Student manners and customs. Students
spellingShingle	Theory. Relation to other subjects School life. Student manners and customs. Students Hassim, Hazila Fiqa Mohamed, Siti Nor A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
description	The study of junk food consumption behavior among Human Resource students at UiTM Malacca City Campus is aimed to have an in depth analysis of factors influencing junk food consumption behavior among university students. The research takes up an exploratory approach and used primary data from sample survey conducted on a quota sample to arrive to conclusions. The factors to be investigated in the study were identified from secondary literature. Survey was conducted among a sample of students through distribution of questionnaires. SPSS were being used to analyze the survey data. Female Human Resource students give more respond to the survey about the factors influencing junk food consumption behavior compared to male students. The research indicates that factors like cost (price), convenience, peers influences and advertising are having an influence in making students choose to consume junk foods. The findings of the research lead to the conclusions that the factors influencing junk food consumption behavior among students at UiTM Malacca City Campus was peers influences and advertising.
format	Student Project
author	Hassim, Hazila Fiqa Mohamed, Siti Nor
author_facet	Hassim, Hazila Fiqa Mohamed, Siti Nor
author_sort	Hassim, Hazila Fiqa
title	A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
title_short	A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
title_full	A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
title_fullStr	A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
title_full_unstemmed	A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed
title_sort	study on factors influencing junk food consumption behavior among human resource students at uitm malacca city campus / hazila fiqa hassim and siti nor mohamed
publisher	Faculty of Business Management
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/14766/ http://ir.uitm.edu.my/id/eprint/14766/1/PPb_HAZILA%20FIQA%20HASSIM%20BM%2016_5.pdf
first_indexed	2023-09-18T22:52:21Z
last_indexed	2023-09-18T22:52:21Z
_version_	1777417628313190400

A study on factors influencing junk food consumption behavior among human resource students at UiTM Malacca City Campus / Hazila Fiqa Hassim and Siti Nor Mohamed

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