Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah

Applications such as social media in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate social media applications as an important marketing tool to reach their customers. Cost reduction, increase capabi...

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Main Authors:	Mohd Ramli, Dayana, Mohd Hamzah, Nur Hafifah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2016
Subjects:	Management. Industrial Management Telemarketing. Internet marketing
Online Access:	http://ir.uitm.edu.my/id/eprint/14760/ http://ir.uitm.edu.my/id/eprint/14760/1/PPb_DAYANA%20MOHD%20RAMLI%20BM%2016_5.pdf

id	uitm-14760
recordtype	eprints
spelling	uitm-147602016-09-27T01:04:08Z http://ir.uitm.edu.my/id/eprint/14760/ Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah Management. Industrial Management Telemarketing. Internet marketing Applications such as social media in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate social media applications as an important marketing tool to reach their customers. Cost reduction, increase capability, communication improvement and customer service improvement are among the benefits perceived by these companies. However, the practice of web-based marketing among small and medium enterprises (SMEs) in Malaysia is still in its infancy. This study intends to investigate the factors that influence social media marketing adoption among Muslim SMEs at Malacca City. Therefore, there are four determining factors which are security, ease of use, management’s attitude and general knowledge constitute the central focus of the theoretical framework in this study. A quantitative survey was developed to gather data from 78 Muslim SMEs employees in Malacca Tengah in relation to factors that would influence social media marketing adoption among Muslim SMEs. Findings from this study revealed that the proposed framework could be used to understand the factors influencing social media marketing adoption by Muslim SMEs in Malacca City. Faculty of Business Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14760/1/PPb_DAYANA%20MOHD%20RAMLI%20BM%2016_5.pdf Mohd Ramli, Dayana and Mohd Hamzah, Nur Hafifah (2016) Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Management. Industrial Management Telemarketing. Internet marketing
spellingShingle	Management. Industrial Management Telemarketing. Internet marketing Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
description	Applications such as social media in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate social media applications as an important marketing tool to reach their customers. Cost reduction, increase capability, communication improvement and customer service improvement are among the benefits perceived by these companies. However, the practice of web-based marketing among small and medium enterprises (SMEs) in Malaysia is still in its infancy. This study intends to investigate the factors that influence social media marketing adoption among Muslim SMEs at Malacca City. Therefore, there are four determining factors which are security, ease of use, management’s attitude and general knowledge constitute the central focus of the theoretical framework in this study. A quantitative survey was developed to gather data from 78 Muslim SMEs employees in Malacca Tengah in relation to factors that would influence social media marketing adoption among Muslim SMEs. Findings from this study revealed that the proposed framework could be used to understand the factors influencing social media marketing adoption by Muslim SMEs in Malacca City.
format	Student Project
author	Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah
author_facet	Mohd Ramli, Dayana Mohd Hamzah, Nur Hafifah
author_sort	Mohd Ramli, Dayana
title	Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
title_short	Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
title_full	Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
title_fullStr	Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
title_full_unstemmed	Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
title_sort	factors that influence social media marketing adoption among muslim smes at malacca city / dayana mohd ramli and nur hafifah mohd hamzah
publisher	Faculty of Business Management
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/14760/ http://ir.uitm.edu.my/id/eprint/14760/1/PPb_DAYANA%20MOHD%20RAMLI%20BM%2016_5.pdf
first_indexed	2023-09-18T22:52:20Z
last_indexed	2023-09-18T22:52:20Z
_version_	1777417627420852224

Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah

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