Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid

Palm Resort is a one of the resort hotel where its have the characteristics of a hotel, that called Sofitel and located with a three challenging golf course. It is known that Palm Resort provides form of accommodation and golfing to their customers. There are also some other supplementary services t...

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Bibliographic Details
Main Author:	Yazid, Yazariah
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2001
Subjects:	Branding (Marketing) Advertising
Online Access:	http://ir.uitm.edu.my/id/eprint/14751/ http://ir.uitm.edu.my/id/eprint/14751/1/PPb_YAZARIAH%20YAZID%20BM%2001_5.pdf

id	uitm-14751
recordtype	eprints
spelling	uitm-147512016-09-28T04:29:41Z http://ir.uitm.edu.my/id/eprint/14751/ Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid Yazid, Yazariah Branding (Marketing) Advertising Palm Resort is a one of the resort hotel where its have the characteristics of a hotel, that called Sofitel and located with a three challenging golf course. It is known that Palm Resort provides form of accommodation and golfing to their customers. There are also some other supplementary services that would give the customer an enjoyable time, as PR objectives is to be the best golf and leisure resort in Malaysia and Asia. In order to be competitive every organization tries to implement their uniqueness and has more things to offer to the public. Researcher tries to see this the implementation of IMC by PR in promoting it product and services. Researcher tries to find out whether PR has utilized all the marketing communication tools in a way of t creating awareness to the public. From the findings researcher found that 32 percents of the non-customers of PR are not aware of PR existence. This due to lack of exposure and promotion tools used by PR in giving the publics information, and knowledge of PR. Besides that, subject choose may not be interested in finding the knowledge of PR. Researcher also found that the respondent is unaware of the integrated marketing communication. From the question, asked most of the respondents are unaware of the IMC in definition and implementation. At the last chapter, researcher has given conclusion of the findings and few suggestions that can be utilized by PR. This suggestion is given in form of the 7P's as theories in services marketing elements. Each element is clearly defined with few examples. Researcher also hopes that PR can review back their marketing strategies in order to be the leader in this market. Faculty of Business Management 2001 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14751/1/PPb_YAZARIAH%20YAZID%20BM%2001_5.pdf Yazid, Yazariah (2001) Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Branding (Marketing) Advertising
spellingShingle	Branding (Marketing) Advertising Yazid, Yazariah Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
description	Palm Resort is a one of the resort hotel where its have the characteristics of a hotel, that called Sofitel and located with a three challenging golf course. It is known that Palm Resort provides form of accommodation and golfing to their customers. There are also some other supplementary services that would give the customer an enjoyable time, as PR objectives is to be the best golf and leisure resort in Malaysia and Asia. In order to be competitive every organization tries to implement their uniqueness and has more things to offer to the public. Researcher tries to see this the implementation of IMC by PR in promoting it product and services. Researcher tries to find out whether PR has utilized all the marketing communication tools in a way of t creating awareness to the public. From the findings researcher found that 32 percents of the non-customers of PR are not aware of PR existence. This due to lack of exposure and promotion tools used by PR in giving the publics information, and knowledge of PR. Besides that, subject choose may not be interested in finding the knowledge of PR. Researcher also found that the respondent is unaware of the integrated marketing communication. From the question, asked most of the respondents are unaware of the IMC in definition and implementation. At the last chapter, researcher has given conclusion of the findings and few suggestions that can be utilized by PR. This suggestion is given in form of the 7P's as theories in services marketing elements. Each element is clearly defined with few examples. Researcher also hopes that PR can review back their marketing strategies in order to be the leader in this market.
format	Student Project
author	Yazid, Yazariah
author_facet	Yazid, Yazariah
author_sort	Yazid, Yazariah
title	Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
title_short	Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
title_full	Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
title_fullStr	Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
title_full_unstemmed	Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid
title_sort	integrated marketing communication of palm resort in creating the public awareness / yazariah yazid
publisher	Faculty of Business Management
publishDate	2001
url	http://ir.uitm.edu.my/id/eprint/14751/ http://ir.uitm.edu.my/id/eprint/14751/1/PPb_YAZARIAH%20YAZID%20BM%2001_5.pdf
first_indexed	2023-09-18T22:52:19Z
last_indexed	2023-09-18T22:52:19Z
_version_	1777417626090209280

Integrated marketing communication of Palm Resort in creating the public awareness / Yazariah Yazid

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