A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim
Penyelidikan ini bertujuan untuk mengenal pasti persepsi pelanggan terhadap penerimaan dan minat ke atas Sistem Pengesai? Kenderaan (Vehicle Tracking Sysyem) di kalangan firma firma pengangkutan di Lembah Klang. Penyelidikan ini merupakan satu kajian 'exploratory' berdasarkan kepada tekno...
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Universiti Teknologi MARA, Perlis
2003
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uitm-147132016-09-22T07:30:08Z http://ir.uitm.edu.my/id/eprint/14713/ A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim Kassim, Shamshul Anaz Control engineering systems. Automatic machinery (General) Penyelidikan ini bertujuan untuk mengenal pasti persepsi pelanggan terhadap penerimaan dan minat ke atas Sistem Pengesai? Kenderaan (Vehicle Tracking Sysyem) di kalangan firma firma pengangkutan di Lembah Klang. Penyelidikan ini merupakan satu kajian 'exploratory' berdasarkan kepada teknologi baru dari negara maju. Kajian ini menggunakan analisis varians, chi-square, cross tabulation berasaskan kaedah Statistical Package For Social Sciences (SPSS). Hasil penyelidikan mendapati kebanyakan firma pengangkutan berminat dan menerima Sistem Pengesan Kenderaan tetapi tidak di dalam waktu terdekat kerana halangan teknologi, kos dan kesediaan. Universiti Teknologi MARA, Perlis 2003 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/14713/1/AJ_SHAMSHUL%20ANAZ%20KASSIM%20JI%2003.pdf Kassim, Shamshul Anaz (2003) A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim. Jurnal Intelek, 1. pp. 142-157. ISSN 2231-7716 |
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Control engineering systems. Automatic machinery (General) |
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Control engineering systems. Automatic machinery (General) Kassim, Shamshul Anaz A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim |
description |
Penyelidikan ini bertujuan untuk mengenal pasti persepsi pelanggan terhadap penerimaan dan minat ke atas Sistem Pengesai? Kenderaan (Vehicle Tracking Sysyem) di kalangan firma firma pengangkutan di Lembah Klang. Penyelidikan ini merupakan satu kajian 'exploratory'
berdasarkan kepada teknologi baru dari negara maju. Kajian ini menggunakan analisis varians, chi-square, cross tabulation berasaskan kaedah Statistical Package For Social Sciences (SPSS). Hasil penyelidikan mendapati kebanyakan firma pengangkutan berminat dan menerima Sistem Pengesan Kenderaan tetapi tidak di dalam waktu terdekat kerana halangan teknologi, kos dan kesediaan. |
format |
Article |
author |
Kassim, Shamshul Anaz |
author_facet |
Kassim, Shamshul Anaz |
author_sort |
Kassim, Shamshul Anaz |
title |
A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim |
title_short |
A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim |
title_full |
A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim |
title_fullStr |
A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim |
title_full_unstemmed |
A marketing survey and a perception study of customers' acceptance and interest on Vehicle Tracking System (VTS) in Klang Valley / Shamshul Anaz Kassim |
title_sort |
marketing survey and a perception study of customers' acceptance and interest on vehicle tracking system (vts) in klang valley / shamshul anaz kassim |
publisher |
Universiti Teknologi MARA, Perlis |
publishDate |
2003 |
url |
http://ir.uitm.edu.my/id/eprint/14713/ http://ir.uitm.edu.my/id/eprint/14713/1/AJ_SHAMSHUL%20ANAZ%20KASSIM%20JI%2003.pdf |
first_indexed |
2023-09-18T22:52:14Z |
last_indexed |
2023-09-18T22:52:14Z |
_version_ |
1777417621159804928 |