The effectiveness of San Francisco Coffee’s sales promotion towards the patrons / Noryusnita Ramli
This quantitative research focuses on the awareness, acceptance, preference and buying intention of the patrons of San Francisco Coffee towards sales promotion activities done by the company. This research is addressed through four objectives -1) to identify the level of San Francisco Coffee patrons...
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| Format: | Thesis |
| Language: | English |
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2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/14228/ http://ir.uitm.edu.my/id/eprint/14228/1/TM_NORYUSNITA%20RAMLI%20MC%2014_5.pdf |