Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin
Dimension of critical factors that impact online retailing (e-quality) are synthesized from literature and organized along eleven e-service quality which are incubative dimension (ease of use, linkage, appearance, structure and layout, content and information) and active dimension (reliability, s...
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uitm-14222017-02-15T00:46:42Z http://ir.uitm.edu.my/id/eprint/1422/ Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin Che Nordin, Che Suzana Aida Web servers. Internet Web applications Dimension of critical factors that impact online retailing (e-quality) are synthesized from literature and organized along eleven e-service quality which are incubative dimension (ease of use, linkage, appearance, structure and layout, content and information) and active dimension (reliability, security, efficiency, communication, support and incentives). Using a random sample of nine Banks that have online banking services, the study benchmark real online transactions against e-quality service dimension. Finding suggests several areas that e-retailers should target for improvement. These areas include enhancing the capabilities of search engine, providing the ability to translate into multiple languages, enhancing way to interact with customer like chatting site, electronic bulletin board, and voice over IP, build more affinity program, reducing the number of clicks to complete a transaction and provide customer the ability to track order status and ease of check out. The use of the Internet as a channel for commerce and information presents an opportunity for business to use the Internet as a tool for customer relationship management (CRM) and electronic customer relationship (ECRM). This study also attempted to uncover the state of customer services and Electronic Customer Relationship Management (E-CRM) implemented in online retailers. It was found that electronic retailers differ in the presence of the 42 different ECRM features and also have different perception of e-service quality. 2004 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/1422/1/TD_CHE%20SUZANA%20AIDA%20CHE%20NORDIN%20CS%2004_5%201.pdf Che Nordin, Che Suzana Aida (2004) Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin. Degree thesis, Universiti Teknologi MARA. |
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Local University |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
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Online Access |
language |
English |
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Web servers. Internet Web applications |
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Web servers. Internet Web applications Che Nordin, Che Suzana Aida Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin |
description |
Dimension of critical factors that impact online retailing (e-quality) are synthesized from
literature and organized along eleven e-service quality which are incubative dimension
(ease of use, linkage, appearance, structure and layout, content and information) and
active dimension (reliability, security, efficiency, communication, support and
incentives). Using a random sample of nine Banks that have online banking services, the
study benchmark real online transactions against e-quality service dimension. Finding
suggests several areas that e-retailers should target for improvement. These areas include
enhancing the capabilities of search engine, providing the ability to translate into
multiple languages, enhancing way to interact with customer like chatting site, electronic
bulletin board, and voice over IP, build more affinity program, reducing the number of
clicks to complete a transaction and provide customer the ability to track order status
and ease of check out. The use of the Internet as a channel for commerce and
information presents an opportunity for business to use the Internet as a tool for
customer relationship management (CRM) and electronic customer relationship (ECRM).
This study also attempted to uncover the state of customer services and
Electronic Customer Relationship Management (E-CRM) implemented in online
retailers. It was found that electronic retailers differ in the presence of the 42 different ECRM
features and also have different perception of e-service quality. |
format |
Thesis |
author |
Che Nordin, Che Suzana Aida |
author_facet |
Che Nordin, Che Suzana Aida |
author_sort |
Che Nordin, Che Suzana Aida |
title |
Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin |
title_short |
Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin |
title_full |
Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin |
title_fullStr |
Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin |
title_full_unstemmed |
Electronic retailers' perception of internet retail service quality / Che Suzana Aida Che Nordin |
title_sort |
electronic retailers' perception of internet retail service quality / che suzana aida che nordin |
publishDate |
2004 |
url |
http://ir.uitm.edu.my/id/eprint/1422/ http://ir.uitm.edu.my/id/eprint/1422/1/TD_CHE%20SUZANA%20AIDA%20CHE%20NORDIN%20CS%2004_5%201.pdf |
first_indexed |
2023-09-18T22:45:47Z |
last_indexed |
2023-09-18T22:45:47Z |
_version_ |
1777417215521325056 |