Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid

Good displays are primarily designed to sell merchandise, but they also create an atmosphere that indicates the character of the store. For example a prestige department store stresses elegance and high styling in its displays to convey the type of merchandise it carries. On the other hand a su...

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Bibliographic Details
Main Author:	Abdul Hamid, Kamal Hussin
Format:	Student Project
Language:	English
Published:	Faculty of Architecture, Planning and Surveying 1991
Subjects:	HF Commerce
Online Access:	http://ir.uitm.edu.my/id/eprint/1355/ http://ir.uitm.edu.my/id/eprint/1355/1/PPd_KAMAL%20HUSSIN%20ABDUL%20HAMID%20AP%2091_5%20P01.pdf

id	uitm-1355
recordtype	eprints
spelling	uitm-13552019-03-22T00:28:57Z http://ir.uitm.edu.my/id/eprint/1355/ Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid Abdul Hamid, Kamal Hussin HF Commerce Good displays are primarily designed to sell merchandise, but they also create an atmosphere that indicates the character of the store. For example a prestige department store stresses elegance and high styling in its displays to convey the type of merchandise it carries. On the other hand a supermarket covers its windows with signs anniuncing sales and markdowns, which creates the impression that it is a store for bargain hunters. Good interior displays create a pleasing environment for clientele. Tasteful displays make customers feel that the store is providing a pleasant place for them to shop and make the employees feel that the store is interested in them because it provides an attractive place to work. Window display that are used to increase the sale of merchandise are called promotional displays. The great majority of window display are set-up purposely for promotional i.e to sell products. Window display function as an institutional displays because they sell the instituition or store as a whole and thewy also build customer goodwill. Faculty of Architecture, Planning and Surveying 1991 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/1355/1/PPd_KAMAL%20HUSSIN%20ABDUL%20HAMID%20AP%2091_5%20P01.pdf Abdul Hamid, Kamal Hussin (1991) Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	HF Commerce
spellingShingle	HF Commerce Abdul Hamid, Kamal Hussin Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
description	Good displays are primarily designed to sell merchandise, but they also create an atmosphere that indicates the character of the store. For example a prestige department store stresses elegance and high styling in its displays to convey the type of merchandise it carries. On the other hand a supermarket covers its windows with signs anniuncing sales and markdowns, which creates the impression that it is a store for bargain hunters. Good interior displays create a pleasing environment for clientele. Tasteful displays make customers feel that the store is providing a pleasant place for them to shop and make the employees feel that the store is interested in them because it provides an attractive place to work. Window display that are used to increase the sale of merchandise are called promotional displays. The great majority of window display are set-up purposely for promotional i.e to sell products. Window display function as an institutional displays because they sell the instituition or store as a whole and thewy also build customer goodwill.
format	Student Project
author	Abdul Hamid, Kamal Hussin
author_facet	Abdul Hamid, Kamal Hussin
author_sort	Abdul Hamid, Kamal Hussin
title	Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
title_short	Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
title_full	Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
title_fullStr	Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
title_full_unstemmed	Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid
title_sort	window display in a storefront helps enhances the image of a store to attract customers / kamal hussin abdul hamid
publisher	Faculty of Architecture, Planning and Surveying
publishDate	1991
url	http://ir.uitm.edu.my/id/eprint/1355/ http://ir.uitm.edu.my/id/eprint/1355/1/PPd_KAMAL%20HUSSIN%20ABDUL%20HAMID%20AP%2091_5%20P01.pdf
first_indexed	2023-09-18T22:45:43Z
last_indexed	2023-09-18T22:45:43Z
_version_	1777417210350796800

Window display in a storefront helps enhances the image of a store to attract customers / Kamal Hussin Abdul Hamid

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