Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]
This study attempts to explore different approaches of franchisee satisfaction within an academic setting, develop and validate a new measuring instrument, examine the key factors and their influence on performance and intention to remain in the network and eventually manage the franchise network f...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Research, Development and Commercialization (IRDC)
2007
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/13050/ http://ir.uitm.edu.my/id/eprint/13050/1/AJ_FIRDAUS%20ABDULLAH%20SMRJ%2007%201.pdf |