A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob

A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob

The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is on...

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Bibliographic Details
Main Authors: Mohd Saman, Fatimah, Ayob, Mohammad Zaki
Format: Article
Language:English
Published: Institute of Research, Development and Commercialization (IRDC) 2007
Subjects:
Marketing
Branding (Marketing)
Herbs. Herbal teas
Online Access:http://ir.uitm.edu.my/id/eprint/13018/
http://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf
id uitm-13018
recordtype eprints
spelling uitm-130182016-06-15T02:58:31Z http://ir.uitm.edu.my/id/eprint/13018/ A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob Mohd Saman, Fatimah Ayob, Mohammad Zaki Marketing Branding (Marketing) Herbs. Herbal teas The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is only about ten percent. Herbs such as tongkat ali (eurycoma longifolia), kacip fatimah (Iabisia pumila), pegaga (centella asiatica), serai wangi (cynbotogon nardus), and sena makki (cassia angustifolia) are well known and very much required in the production of herbal products. This research attempts to understand herbal utilization trends in Kedah, Penang, and Perlis. Institute of Research, Development and Commercialization (IRDC) 2007 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf Mohd Saman, Fatimah and Ayob, Mohammad Zaki (2007) A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. Social and Management Research Journal, 4 (1). pp. 27-38. ISSN 1675-7017
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Marketing
Branding (Marketing)
Herbs. Herbal teas
spellingShingle Marketing
Branding (Marketing)
Herbs. Herbal teas
Mohd Saman, Fatimah
Ayob, Mohammad Zaki
A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
description The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is only about ten percent. Herbs such as tongkat ali (eurycoma longifolia), kacip fatimah (Iabisia pumila), pegaga (centella asiatica), serai wangi (cynbotogon nardus), and sena makki (cassia angustifolia) are well known and very much required in the production of herbal products. This research attempts to understand herbal utilization trends in Kedah, Penang, and Perlis.
format Article
author Mohd Saman, Fatimah
Ayob, Mohammad Zaki
author_facet Mohd Saman, Fatimah
Ayob, Mohammad Zaki
author_sort Mohd Saman, Fatimah
title A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
title_short A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
title_full A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
title_fullStr A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
title_full_unstemmed A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
title_sort study on the perception, usage rate and satisfaction of herbal products among customers in the northern region / fatimah mohd saman and mohammad zaki ayob
publisher Institute of Research, Development and Commercialization (IRDC)
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/13018/
http://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf
first_indexed 2023-09-18T22:49:41Z
last_indexed 2023-09-18T22:49:41Z
_version_ 1777417460496990208

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