Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today’s global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In the...

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Main Authors:	Mat Isa, Che Maznah, Mohd Saman, Hamidah, Christopher, Nigel Preece
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Perlis 2014
Subjects:	Malaysia Organizational effectiveness. Performance measurement
Online Access:	http://ir.uitm.edu.my/id/eprint/12405/ http://ir.uitm.edu.my/id/eprint/12405/1/AJ_CHE%20MAZNAH%20MAT%20ISA%20JI%20%2014.pdf

id	uitm-12405
recordtype	eprints
spelling	uitm-124052016-08-05T08:20:44Z http://ir.uitm.edu.my/id/eprint/12405/ Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece Mat Isa, Che Maznah Mohd Saman, Hamidah Christopher, Nigel Preece Malaysia Organizational effectiveness. Performance measurement Malaysia The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today’s global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In the early stage of strategic planning, one of the basic but important steps is the need for firms to identify their strength, weakness, opportunity and threat (SWOT) attributes before they expand internationally. The aim of this study is to identify the important SWOT attributes to help the firms to manage and ease the inherent complexities and difficulties within international market domain. Survey questionnaires were sent to 115 Malaysian construction firms listed under Construction Industry Development Board Malaysia 2013 record resulted in 48.7 percent response rate. The relative importance index (RII) was used to rank the SWOT attributes. The findings revealed the following highest ranking of SWOT attributes: the ability to produce good quality products/services (strength), lack of research and development (weakness), mergers (opportunity), and policies, laws and regulations of host country (threat). The correlation analysis reveals a strong positive relationship between the opportunity and the threat attributes which indicates that the abundant opportunities are also accompanied by the inherent threats in the international markets. Thus, this study illustrates the identification of the most significant SWOT attributes related to the firms’ international operations. It is hoped that the findings would offer valuable information and practical guidance to construction firms in their preparatory works to internationalize. Universiti Teknologi MARA, Perlis 2014 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/12405/1/AJ_CHE%20MAZNAH%20MAT%20ISA%20JI%20%2014.pdf Mat Isa, Che Maznah and Mohd Saman, Hamidah and Christopher, Nigel Preece (2014) Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece. Jurnal Intelek, 9 (1). pp. 69-78. ISSN 2231-7716
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Malaysia Organizational effectiveness. Performance measurement Malaysia
spellingShingle	Malaysia Organizational effectiveness. Performance measurement Malaysia Mat Isa, Che Maznah Mohd Saman, Hamidah Christopher, Nigel Preece Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
description	The competitive and saturated construction industry has led many domestic firms to expand internationally. Therefore, in today’s global industry, the construction firms must adopt a superior and an effective strategy to endure the increasing dynamics and uncertainties in the foreign markets. In the early stage of strategic planning, one of the basic but important steps is the need for firms to identify their strength, weakness, opportunity and threat (SWOT) attributes before they expand internationally. The aim of this study is to identify the important SWOT attributes to help the firms to manage and ease the inherent complexities and difficulties within international market domain. Survey questionnaires were sent to 115 Malaysian construction firms listed under Construction Industry Development Board Malaysia 2013 record resulted in 48.7 percent response rate. The relative importance index (RII) was used to rank the SWOT attributes. The findings revealed the following highest ranking of SWOT attributes: the ability to produce good quality products/services (strength), lack of research and development (weakness), mergers (opportunity), and policies, laws and regulations of host country (threat). The correlation analysis reveals a strong positive relationship between the opportunity and the threat attributes which indicates that the abundant opportunities are also accompanied by the inherent threats in the international markets. Thus, this study illustrates the identification of the most significant SWOT attributes related to the firms’ international operations. It is hoped that the findings would offer valuable information and practical guidance to construction firms in their preparatory works to internationalize.
format	Article
author	Mat Isa, Che Maznah Mohd Saman, Hamidah Christopher, Nigel Preece
author_facet	Mat Isa, Che Maznah Mohd Saman, Hamidah Christopher, Nigel Preece
author_sort	Mat Isa, Che Maznah
title	Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
title_short	Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
title_full	Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
title_fullStr	Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
title_full_unstemmed	Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece
title_sort	strategies for international market expansion : strength, weakness, opportunity and threat (swot) attributes of malaysian construction firms / che maznah mat isa, hamidah mohd saman and christopher nigel preece
publisher	Universiti Teknologi MARA, Perlis
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/12405/ http://ir.uitm.edu.my/id/eprint/12405/1/AJ_CHE%20MAZNAH%20MAT%20ISA%20JI%20%2014.pdf
first_indexed	2023-09-18T22:49:12Z
last_indexed	2023-09-18T22:49:12Z
_version_	1777417430425927680

Strategies for international market expansion : Strength, Weakness, Opportunity and Threat (SWOT) attributes of Malaysian construction firms / Che Maznah Mat Isa, Hamidah Mohd Saman and Christopher Nigel Preece

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