Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan
Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipa...
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Faculty of Business and Management
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Online Access: | http://ir.uitm.edu.my/id/eprint/12370/ http://ir.uitm.edu.my/id/eprint/12370/2/AJ_LENNORA%20PUTIT%20JEEIR%2015.pdf |
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uitm-123702019-03-12T03:09:08Z http://ir.uitm.edu.my/id/eprint/12370/ Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan Johan, Zaimy Johana Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour. This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipated the influence of attitude, social influences and perceived control on consumers‟ behavioural intention to accept such services. In addition, factors such as religiosity and product knowledge were also postulated to affect consumers‟ attitude towards the act of using halal credit cards for any retail or business transactions. Using non-probability sampling approach, a total of 500 survey questionnaires was distributed to targeted respondents in a developing nation but only 220 usable feedbacks were received for subsequent data analysis. Regression results revealed that religiosity and product knowledge significantly influence consumers‟ attitude toward using halal credit card services. Attitude in turn, subsequently has a significant impact on consumers‟ intention to accept halal financial credit card services. Several theoretical and managerial contributions were observed in this study. Faculty of Business and Management 2015 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/12370/2/AJ_LENNORA%20PUTIT%20JEEIR%2015.pdf Johan, Zaimy Johana (2015) Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan. Journal of Emerging Economies and Islamic Research (JEEIR), 3 (1). pp. 1-9. ISSN 2289-2559 |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
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Online Access |
language |
English |
description |
Many past researches have been carried out in an attempt to continuously understand individuals‟ consumption behaviour.
This study was conducted to investigate key factors influencing consumers‟ potential acceptance of halal (or permissible) financial credit card services. Specifically, it anticipated the influence of attitude, social influences and perceived control on consumers‟ behavioural intention to accept such services. In addition, factors such as religiosity and product knowledge were also postulated to affect consumers‟ attitude towards the act of using halal credit cards for any retail or business transactions. Using non-probability sampling approach, a total of 500 survey questionnaires was distributed to targeted respondents in a developing nation but only 220 usable feedbacks were received for subsequent data analysis. Regression results revealed that religiosity and product knowledge significantly influence consumers‟ attitude toward using halal credit card services. Attitude in turn, subsequently has a significant impact on consumers‟ intention to accept halal financial credit card services. Several theoretical and managerial contributions were observed in this study. |
format |
Article |
author |
Johan, Zaimy Johana |
spellingShingle |
Johan, Zaimy Johana Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan |
author_facet |
Johan, Zaimy Johana |
author_sort |
Johan, Zaimy Johana |
title |
Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan |
title_short |
Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan |
title_full |
Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan |
title_fullStr |
Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan |
title_full_unstemmed |
Consumers‟ acceptance of ‘Halal’ credit card services : an empirical analysis / Lennora Putit and Zaimy Johana Johan |
title_sort |
consumers‟ acceptance of ‘halal’ credit card services : an empirical analysis / lennora putit and zaimy johana johan |
publisher |
Faculty of Business and Management |
publishDate |
2015 |
url |
http://ir.uitm.edu.my/id/eprint/12370/ http://ir.uitm.edu.my/id/eprint/12370/2/AJ_LENNORA%20PUTIT%20JEEIR%2015.pdf |
first_indexed |
2023-09-18T22:49:08Z |
last_indexed |
2023-09-18T22:49:08Z |
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1777417425946411008 |