Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors tha...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/12064/ http://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf |