Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan

The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors tha...

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Bibliographic Details
Main Author:	Mohd Ali Tan, Zubaidah
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Social networks Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:	http://ir.uitm.edu.my/id/eprint/12064/ http://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf

id	uitm-12064
recordtype	eprints
spelling	uitm-120642016-05-14T07:54:19Z http://ir.uitm.edu.my/id/eprint/12064/ Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan Mohd Ali Tan, Zubaidah Social networks Hospitality industry. Hotels, clubs, restaurants, etc. Food service The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors that influenced the adoption of electronic word-of-mouth (eWOM) from social network site (SNS). Survey data collected from 305 users of Facebook indicated that argument quality and source credibility influenced the perceived information usefulness and information adoption. Comprehensiveness, Timeliness, Relevance, and Source Trustworthiness were significantly related to perceived information usefulness of restaurant reviews. The findings of the study also provide several insights for foodservice establishment. 2013 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf Mohd Ali Tan, Zubaidah (2013) Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Social networks Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle	Social networks Hospitality industry. Hotels, clubs, restaurants, etc. Food service Mohd Ali Tan, Zubaidah Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
description	The importance of internet is undeniable and the number of internet users keeps on increasing. In addition, the trend of social media usage in hospitality industry is becoming more obvious including from restaurant service industry. The Information Adoption Model is use to examine the factors that influenced the adoption of electronic word-of-mouth (eWOM) from social network site (SNS). Survey data collected from 305 users of Facebook indicated that argument quality and source credibility influenced the perceived information usefulness and information adoption. Comprehensiveness, Timeliness, Relevance, and Source Trustworthiness were significantly related to perceived information usefulness of restaurant reviews. The findings of the study also provide several insights for foodservice establishment.
format	Thesis
author	Mohd Ali Tan, Zubaidah
author_facet	Mohd Ali Tan, Zubaidah
author_sort	Mohd Ali Tan, Zubaidah
title	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_short	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_full	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_fullStr	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_full_unstemmed	Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan
title_sort	factors affecting electronic word-of-mouth (ewom) adoption of restaurant reviews in facebook / zubaidah mohd ali tan
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/12064/ http://ir.uitm.edu.my/id/eprint/12064/1/TM_ZUBAIDAH%20MOHD%20ALI%20TAN%20HM%2010_5%201.pdf
first_indexed	2023-09-18T22:48:53Z
last_indexed	2023-09-18T22:48:53Z
_version_	1777417410086699008

Factors affecting Electronic Word-Of-Mouth (EWOM) adoption of restaurant reviews in Facebook / Zubaidah Mohd Ali Tan

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