An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin
Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users’ response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With the a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Pulau Pinang
2014
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| Online Access: | http://ir.uitm.edu.my/id/eprint/11981/ http://ir.uitm.edu.my/id/eprint/11981/1/AJ_SAKINAH%20MAT%20ZIN%20EAJ%2014.pdf |