Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj
Globalization has provided a new momentum to diasporic studies. Cultural products from the place of origin have been studied in diverse diasporic settings for their socio-cultural implications. In the Malaysian context, very little research work has been done on how Indian diaspora, particularly the...
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| Format: | Article |
| Language: | English |
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UPENA
2007
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| Online Access: | http://ir.uitm.edu.my/id/eprint/11615/ http://ir.uitm.edu.my/id/eprint/11615/1/AJ_THOMAS%20JAYAPRAKASH%20YESUDHASAN%20JSM%2007%201.pdf |
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uitm-11615 |
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eprints |
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uitm-116152016-06-13T10:01:16Z http://ir.uitm.edu.my/id/eprint/11615/ Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj Yesudhasan, Thomas Jayaprakash Prasad, N.V. Balraj, Shanthi Indian Youth Malaysia Motion pictures, Tamil Globalization has provided a new momentum to diasporic studies. Cultural products from the place of origin have been studied in diverse diasporic settings for their socio-cultural implications. In the Malaysian context, very little research work has been done on how Indian diaspora, particularly the young Malaysian Indians, read and consume Tamil films that are produced and distributed from Tamil Nadu, India. A study has been conducted at Universiti Sains Malaysia to explore the patterns of negotiations in the diasporic space by Indian youth in Malaysia. The participants for this study were drawn from Universiti Sains Malaysia in Penang, majority of them are from the Tamil speaking Indian diaspora. The study using qualitative audience analysis approach looks at how and why they choose certain films; their perceptions on the content, theme, story line; reflections of customs, culture and tradition. It revealed the nature and characteristics of the patterns of audience engagement with the Tamil cinema. UPENA 2007 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11615/1/AJ_THOMAS%20JAYAPRAKASH%20YESUDHASAN%20JSM%2007%201.pdf Yesudhasan, Thomas Jayaprakash and Prasad, N.V. and Balraj, Shanthi (2007) Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj. Jurnal Skrin Malaysia, 4. pp. 19-30. ISSN 1823-1020 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Indian Youth Malaysia Motion pictures, Tamil |
| spellingShingle |
Indian Youth Malaysia Motion pictures, Tamil Yesudhasan, Thomas Jayaprakash Prasad, N.V. Balraj, Shanthi Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj |
| description |
Globalization has provided a new momentum to diasporic studies. Cultural products from the place of origin have been studied in diverse diasporic settings for their socio-cultural implications. In the Malaysian context, very little research work has been done on how Indian diaspora, particularly the young Malaysian Indians, read and consume Tamil films that are produced and distributed from Tamil Nadu, India. A study has been conducted at Universiti
Sains Malaysia to explore the patterns of negotiations in the diasporic space by Indian youth in Malaysia. The participants for this study were drawn from Universiti Sains Malaysia in Penang, majority of them are from the Tamil speaking Indian diaspora. The study using qualitative audience analysis approach looks at how and why they choose certain films; their perceptions on the content, theme, story line; reflections of customs, culture and tradition. It revealed the nature and characteristics of the patterns of audience engagement with the Tamil cinema. |
| format |
Article |
| author |
Yesudhasan, Thomas Jayaprakash Prasad, N.V. Balraj, Shanthi |
| author_facet |
Yesudhasan, Thomas Jayaprakash Prasad, N.V. Balraj, Shanthi |
| author_sort |
Yesudhasan, Thomas Jayaprakash |
| title |
Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj |
| title_short |
Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj |
| title_full |
Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj |
| title_fullStr |
Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj |
| title_full_unstemmed |
Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj |
| title_sort |
consumption of tamil cinema in malaysia : an analysis of malaysian tamil youth audiences / thomas jayaprakash yesudhasan, n.v.prasad and shanthi balraj |
| publisher |
UPENA |
| publishDate |
2007 |
| url |
http://ir.uitm.edu.my/id/eprint/11615/ http://ir.uitm.edu.my/id/eprint/11615/1/AJ_THOMAS%20JAYAPRAKASH%20YESUDHASAN%20JSM%2007%201.pdf |
| first_indexed |
2023-09-18T22:48:17Z |
| last_indexed |
2023-09-18T22:48:17Z |
| _version_ |
1777417372091547648 |