Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...

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Bibliographic Details
Main Authors: Abdul Talib, Salim, Hashim, Rahmat, Kumar, Mukesh, Chinna, Karuthan
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2009
Subjects:
Market segmentation. Target marketing
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/11447/
http://ir.uitm.edu.my/id/eprint/11447/
http://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf
id uitm-11447
recordtype eprints
spelling uitm-114472020-03-19T07:41:35Z http://ir.uitm.edu.my/id/eprint/11447/ Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] Abdul Talib, Salim Hashim, Rahmat Kumar, Mukesh Chinna, Karuthan Market segmentation. Target marketing Malaysia Malaysia The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organization can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using consumer's purchasing orientation. Faculty of Business and Management ; UiTM Press 2009 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 37-56. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Market segmentation. Target marketing
Malaysia
Malaysia
spellingShingle Market segmentation. Target marketing
Malaysia
Malaysia
Abdul Talib, Salim
Hashim, Rahmat
Kumar, Mukesh
Chinna, Karuthan
Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
description The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organization can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using consumer's purchasing orientation.
format Article
author Abdul Talib, Salim
Hashim, Rahmat
Kumar, Mukesh
Chinna, Karuthan
author_facet Abdul Talib, Salim
Hashim, Rahmat
Kumar, Mukesh
Chinna, Karuthan
author_sort Abdul Talib, Salim
title Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
title_short Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
title_full Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
title_fullStr Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
title_full_unstemmed Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
title_sort segmenting the fine dining restaurant market via consumers' purchasing orientation / salim abdul talib ... [et al.]
publisher Faculty of Business and Management ; UiTM Press
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/11447/
http://ir.uitm.edu.my/id/eprint/11447/
http://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf
first_indexed 2023-09-18T22:47:59Z
last_indexed 2023-09-18T22:47:59Z
_version_ 1777417353661775872

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