A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational le...

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Main Authors:	McKay, Sandra, Tate, Uday, Blalock, Mary
Format:	Article
Language:	English
Published:	Faculty of Business and Management ; UiTM Press 2002
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States
Online Access:	http://ir.uitm.edu.my/id/eprint/11435/ http://ir.uitm.edu.my/id/eprint/11435/ http://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf

id	uitm-11435
recordtype	eprints
spelling	uitm-114352016-11-30T05:30:07Z http://ir.uitm.edu.my/id/eprint/11435/ A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock McKay, Sandra Tate, Uday Blalock, Mary Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access. However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined in the paper. Faculty of Business and Management ; UiTM Press 2002 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 183-202. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States McKay, Sandra Tate, Uday Blalock, Mary A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
description	Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access. However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined in the paper.
format	Article
author	McKay, Sandra Tate, Uday Blalock, Mary
author_facet	McKay, Sandra Tate, Uday Blalock, Mary
author_sort	McKay, Sandra
title	A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
title_short	A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
title_full	A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
title_fullStr	A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
title_full_unstemmed	A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
title_sort	profile of u.s. home internet users and online shoppers : implications for retailers and e-tailers / sandra mckay, uday tate and mary blalock
publisher	Faculty of Business and Management ; UiTM Press
publishDate	2002
url	http://ir.uitm.edu.my/id/eprint/11435/ http://ir.uitm.edu.my/id/eprint/11435/ http://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf
first_indexed	2023-09-18T22:47:58Z
last_indexed	2023-09-18T22:47:58Z
_version_	1777417352032288768

A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

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