Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...

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Main Authors: Bojei, Jamil, Othman, Mohd. Shahwahid, Yeap, Teik Bu
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2002
Subjects:
Malaysia
Furniture industry and trade
Export marketing. International marketing
Online Access:http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf
id uitm-11432
recordtype eprints
spelling uitm-114322016-11-29T09:43:00Z http://ir.uitm.edu.my/id/eprint/11432/ Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu Bojei, Jamil Othman, Mohd. Shahwahid Yeap, Teik Bu Malaysia Furniture industry and trade Export marketing. International marketing The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. The turning point of the industry began with the launching of the First Industrial Master Plan (1986-1995), whereby the government provided consistent and user-friendly policy measures to allow healthy competition among the manufacturers and entrepreneurship development. The influx of foreign direct investments spurred the technology transfer in the furniture industry by introducing the private subcontracting system [Original Equipment Manufacturing (OEM)], to local entrepreneurs. The resource advantage and cheap unskilled labour allowed local entrepreneurs to have sufficient time to nurture and to penetrate new overseas markets. The objective of the study is to examine the factors leading to different global marketing strategies adopted in the wooden furniture industry by Malaysian entrepreneurs. The hypothesis suggests that size of the firm, the firm's experiences in exporting, the decision maker *s attitude, current global marketing strategy and the firms establishment can affect the firm's choice in global marketing strategy. The findings show that firm's characteristics and the decision maker's attitude towards exports are significant determinants of a firm's success in the export arena. Faculty of Business and Management ; UiTM Press 2002 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf Bojei, Jamil and Othman, Mohd. Shahwahid and Yeap, Teik Bu (2002) Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu. Journal of International Business, Economics and Entrepreneurship (JIBE), 9 (1). pp. 57-84. ISSN 0128-7494 https://jibe.uitm.edu.my/
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Malaysia
Furniture industry and trade
Export marketing. International marketing
spellingShingle Malaysia
Furniture industry and trade
Export marketing. International marketing
Bojei, Jamil
Othman, Mohd. Shahwahid
Yeap, Teik Bu
Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
description The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. The turning point of the industry began with the launching of the First Industrial Master Plan (1986-1995), whereby the government provided consistent and user-friendly policy measures to allow healthy competition among the manufacturers and entrepreneurship development. The influx of foreign direct investments spurred the technology transfer in the furniture industry by introducing the private subcontracting system [Original Equipment Manufacturing (OEM)], to local entrepreneurs. The resource advantage and cheap unskilled labour allowed local entrepreneurs to have sufficient time to nurture and to penetrate new overseas markets. The objective of the study is to examine the factors leading to different global marketing strategies adopted in the wooden furniture industry by Malaysian entrepreneurs. The hypothesis suggests that size of the firm, the firm's experiences in exporting, the decision maker *s attitude, current global marketing strategy and the firms establishment can affect the firm's choice in global marketing strategy. The findings show that firm's characteristics and the decision maker's attitude towards exports are significant determinants of a firm's success in the export arena.
format Article
author Bojei, Jamil
Othman, Mohd. Shahwahid
Yeap, Teik Bu
author_facet Bojei, Jamil
Othman, Mohd. Shahwahid
Yeap, Teik Bu
author_sort Bojei, Jamil
title Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
title_short Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
title_full Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
title_fullStr Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
title_full_unstemmed Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
title_sort global marketing strategies : an examination of the malaysian wooden furniture industry / jamil bojei, mohd. shahwahid haji othman and yeap teik bu
publisher Faculty of Business and Management ; UiTM Press
publishDate 2002
url http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf
first_indexed 2023-09-18T22:47:57Z
last_indexed 2023-09-18T22:47:57Z
_version_ 1777417351593984000

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