Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe

Banks are facing stiffer competition in today’s business world than in the past. As we know, customers are vital to the survival of banks. Thus, understanding of the criteria that are deemed to be important in choosing a bank is indeed crucial, especially in a dual-banking environment like Malaysia....

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Main Author:	Wei-Loon, Koe
Format:	Article
Language:	English
Published:	Research Management Institute (RMI) 2012
Subjects:	Special classes of banks and financial institutions Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/10350/ http://ir.uitm.edu.my/id/eprint/10350/1/AJ_WEI-LOON%20KOE%20SMRJ%20%2012%201.pdf

id	uitm-10350
recordtype	eprints
spelling	uitm-103502016-06-03T08:58:34Z http://ir.uitm.edu.my/id/eprint/10350/ Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe Wei-Loon, Koe Special classes of banks and financial institutions Malaysia Malaysia Banks are facing stiffer competition in today’s business world than in the past. As we know, customers are vital to the survival of banks. Thus, understanding of the criteria that are deemed to be important in choosing a bank is indeed crucial, especially in a dual-banking environment like Malaysia. However, research into bank selection criteria of specific customer segment still remains limited. As such, this study is carried out to identify the bank selection criteria employed by undergraduates choosing for conventional, Islamic and both types of banks. The study was done through a self-administered questionnaire survey participated by 286 undergraduates. The results revealed that undergraduates choosing for conventional banks considered convenience as the main factor. Meanwhile, religiosity and technology were considered as the most important factors for the other two groups of undergraduates respectively. In addition, this study also indicated that undergraduates were not homogeneous in regard to bank patronization. In short, as undergraduates opting for different type of banks employed different selection criteria, bank operators are urged to understand their target customers well before they start to invest in marketing programs. Research Management Institute (RMI) 2012 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/10350/1/AJ_WEI-LOON%20KOE%20SMRJ%20%2012%201.pdf Wei-Loon, Koe (2012) Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe. Social and Management Research Journal, 9 (2). pp. 41-57. ISSN 1675-7017
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Special classes of banks and financial institutions Malaysia Malaysia
spellingShingle	Special classes of banks and financial institutions Malaysia Malaysia Wei-Loon, Koe Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
description	Banks are facing stiffer competition in today’s business world than in the past. As we know, customers are vital to the survival of banks. Thus, understanding of the criteria that are deemed to be important in choosing a bank is indeed crucial, especially in a dual-banking environment like Malaysia. However, research into bank selection criteria of specific customer segment still remains limited. As such, this study is carried out to identify the bank selection criteria employed by undergraduates choosing for conventional, Islamic and both types of banks. The study was done through a self-administered questionnaire survey participated by 286 undergraduates. The results revealed that undergraduates choosing for conventional banks considered convenience as the main factor. Meanwhile, religiosity and technology were considered as the most important factors for the other two groups of undergraduates respectively. In addition, this study also indicated that undergraduates were not homogeneous in regard to bank patronization. In short, as undergraduates opting for different type of banks employed different selection criteria, bank operators are urged to understand their target customers well before they start to invest in marketing programs.
format	Article
author	Wei-Loon, Koe
author_facet	Wei-Loon, Koe
author_sort	Wei-Loon, Koe
title	Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
title_short	Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
title_full	Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
title_fullStr	Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
title_full_unstemmed	Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
title_sort	bank selection criteria employed by undergraduates in a dual-banking environment / wei-loon koe
publisher	Research Management Institute (RMI)
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/10350/ http://ir.uitm.edu.my/id/eprint/10350/1/AJ_WEI-LOON%20KOE%20SMRJ%20%2012%201.pdf
first_indexed	2023-09-18T22:47:48Z
last_indexed	2023-09-18T22:47:48Z
_version_	1777417341410213888

Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe

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