Mali : Exporting Mangoes to Europe
European consumers were more likely, until recently, to eat Indian, Israeli or Brazilian mangoes rather than Malian ones. However, since 2001, sea-freighted Malian mangoes produced in the south of the country by small-scale farmers have been succes...
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| Format: | Brief |
| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2003/10/2534211/mali-exporting-mangoes-europe http://hdl.handle.net/10986/9716 |
| Summary: | European consumers were more likely,
until recently, to eat Indian, Israeli or Brazilian mangoes
rather than Malian ones. However, since 2001, sea-freighted
Malian mangoes produced in the south of the country by
small-scale farmers have been successfully exported and
retailed in Northern Europe. This achievement was quite
significant given the prior failure of similar projects and
the overall difficulty in finding investors for the export
of perishables from landlocked countries with poor transport
connections, like Mali. The export of Malian products is
controlled by Ivorian exporters with few returns to the
producers on the other side of the border. Despite the high
quality of its fresh fruit and vegetables, the high cost of
airfreight was impeding the expansion of production and
export. By establishing a multi-modal shipment system and
improving every step of the supply chain, the mango export
pilot project proved the feasibility and profitability of
such innovation. |
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