The Next 4 Billion : Characterizing BoP Markets
This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying this market and describing its characte...
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| Format: | Brief |
| Language: | English |
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World Bank, Washington, DC
2012
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| Online Access: | http://documents.worldbank.org/curated/en/2008/07/9753789/next-4-billion-characterizing-bop-markets http://hdl.handle.net/10986/9508 |
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okr-10986-95082021-04-23T14:02:45Z The Next 4 Billion : Characterizing BoP Markets Hammond, Allen L. Kramer, William J. Katz, Robert S. Tran, Julia T. Walker, Courtland ACCESS TO MARKETS ACCESS TO SERVICES BANK ACCOUNT BUSINESS DEVELOPMENT BUSINESS OPPORTUNITIES CONSUMER CONSUMER MARKET CONSUMERS DEVELOPING COUNTRIES DWELLING EXPENDITURE EXPENDITURES FARMERS FINANCIAL SERVICES GLOBAL MARKET HOUSEHOLD INCOME HOUSEHOLD SPENDING HOUSEHOLD SURVEYS HOUSEHOLDS HOUSING INCOME DISTRIBUTION INCOME LEVEL INCOMES INFORMAL SETTLEMENTS INTEREST RATES INTERNATIONAL FINANCE LOCAL MONEYLENDERS LOW INCOME LOW-INCOME LOWER INCOME MARKET ANALYSIS MARKET DATA MARKET ECONOMY MARKET INFORMATION MARKET SIZE MIDDLEMEN MONOPOLISTIC MARKETS POOR POVERTY LINE POVERTY REDUCTION PRODUCTIVITY PURCHASING PURCHASING POWER RAPID GROWTH RURAL RURAL AREAS SANITATION SMALL BUSINESSES SOURCES OF INCOME SURPLUS TELECOMMUNICATIONS URBAN AREAS This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying this market and describing its characteristics, the author hopes to stimulate business development and investment that can better meet the needs of these populations, as well as increase their productivity and incomes and empower their entry into the formal economy. The four billion people at the base of the economic pyramid Balance of Payment (BoP) all those with incomes below $3,000 in local purchasing power live in relative poverty. Their incomes in current U.S. dollars are less than $3.35 a day in Brazil, $2.11 in China, $1.89 in Ghana, and $1.56 in India. Yet together they have substantial purchasing power: the BoP constitutes a $5 trillion global consumer market. 2012-08-13T08:49:19Z 2012-08-13T08:49:19Z 2008-07 http://documents.worldbank.org/curated/en/2008/07/9753789/next-4-billion-characterizing-bop-markets http://hdl.handle.net/10986/9508 English Africa Region Findings & Good Practice Infobriefs; No. 292 CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo/ World Bank World Bank, Washington, DC Publications & Research :: Brief Publications & Research |
| repository_type |
Digital Repository |
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Foreign Institution |
| institution |
Digital Repositories |
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World Bank Open Knowledge Repository |
| collection |
World Bank |
| language |
English |
| topic |
ACCESS TO MARKETS ACCESS TO SERVICES BANK ACCOUNT BUSINESS DEVELOPMENT BUSINESS OPPORTUNITIES CONSUMER CONSUMER MARKET CONSUMERS DEVELOPING COUNTRIES DWELLING EXPENDITURE EXPENDITURES FARMERS FINANCIAL SERVICES GLOBAL MARKET HOUSEHOLD INCOME HOUSEHOLD SPENDING HOUSEHOLD SURVEYS HOUSEHOLDS HOUSING INCOME DISTRIBUTION INCOME LEVEL INCOMES INFORMAL SETTLEMENTS INTEREST RATES INTERNATIONAL FINANCE LOCAL MONEYLENDERS LOW INCOME LOW-INCOME LOWER INCOME MARKET ANALYSIS MARKET DATA MARKET ECONOMY MARKET INFORMATION MARKET SIZE MIDDLEMEN MONOPOLISTIC MARKETS POOR POVERTY LINE POVERTY REDUCTION PRODUCTIVITY PURCHASING PURCHASING POWER RAPID GROWTH RURAL RURAL AREAS SANITATION SMALL BUSINESSES SOURCES OF INCOME SURPLUS TELECOMMUNICATIONS URBAN AREAS |
| spellingShingle |
ACCESS TO MARKETS ACCESS TO SERVICES BANK ACCOUNT BUSINESS DEVELOPMENT BUSINESS OPPORTUNITIES CONSUMER CONSUMER MARKET CONSUMERS DEVELOPING COUNTRIES DWELLING EXPENDITURE EXPENDITURES FARMERS FINANCIAL SERVICES GLOBAL MARKET HOUSEHOLD INCOME HOUSEHOLD SPENDING HOUSEHOLD SURVEYS HOUSEHOLDS HOUSING INCOME DISTRIBUTION INCOME LEVEL INCOMES INFORMAL SETTLEMENTS INTEREST RATES INTERNATIONAL FINANCE LOCAL MONEYLENDERS LOW INCOME LOW-INCOME LOWER INCOME MARKET ANALYSIS MARKET DATA MARKET ECONOMY MARKET INFORMATION MARKET SIZE MIDDLEMEN MONOPOLISTIC MARKETS POOR POVERTY LINE POVERTY REDUCTION PRODUCTIVITY PURCHASING PURCHASING POWER RAPID GROWTH RURAL RURAL AREAS SANITATION SMALL BUSINESSES SOURCES OF INCOME SURPLUS TELECOMMUNICATIONS URBAN AREAS Hammond, Allen L. Kramer, William J. Katz, Robert S. Tran, Julia T. Walker, Courtland The Next 4 Billion : Characterizing BoP Markets |
| relation |
Africa Region Findings & Good Practice Infobriefs; No. 292 |
| description |
This study uses empirical measures to
describe the behavior of low-income populations as consumers
and producers. In aggregate, their purchasing power suggests
significant market opportunities. By quantifying this market
and describing its characteristics, the author hopes to
stimulate business development and investment that can
better meet the needs of these populations, as well as
increase their productivity and incomes and empower their
entry into the formal economy. The four billion people at
the base of the economic pyramid Balance of Payment (BoP)
all those with incomes below $3,000 in local purchasing
power live in relative poverty. Their incomes in current
U.S. dollars are less than $3.35 a day in Brazil, $2.11 in
China, $1.89 in Ghana, and $1.56 in India. Yet together they
have substantial purchasing power: the BoP constitutes a $5
trillion global consumer market. |
| format |
Publications & Research :: Brief |
| author |
Hammond, Allen L. Kramer, William J. Katz, Robert S. Tran, Julia T. Walker, Courtland |
| author_facet |
Hammond, Allen L. Kramer, William J. Katz, Robert S. Tran, Julia T. Walker, Courtland |
| author_sort |
Hammond, Allen L. |
| title |
The Next 4 Billion : Characterizing BoP Markets |
| title_short |
The Next 4 Billion : Characterizing BoP Markets |
| title_full |
The Next 4 Billion : Characterizing BoP Markets |
| title_fullStr |
The Next 4 Billion : Characterizing BoP Markets |
| title_full_unstemmed |
The Next 4 Billion : Characterizing BoP Markets |
| title_sort |
next 4 billion : characterizing bop markets |
| publisher |
World Bank, Washington, DC |
| publishDate |
2012 |
| url |
http://documents.worldbank.org/curated/en/2008/07/9753789/next-4-billion-characterizing-bop-markets http://hdl.handle.net/10986/9508 |
| _version_ |
1764409616335110144 |