Poor People Using Mobile Financial Services : Observations on Customer Usage and Impact from M-PESA
Despite growing agreement on the potential of technology to expand access to finance, or branchless banking, there is surprisingly little data publicly available about low-income users. This brief draws on some of the first ethnographic research on...
| Main Authors: | , |
|---|---|
| Format: | Brief |
| Language: | English |
| Published: |
World Bank, Washington, DC
2012
|
| Subjects: | |
| Online Access: | http://documents.worldbank.org/curated/en/2009/08/11064883/poor-people-using-mobile-financial-services-observations-customer-usage-impact-m-pesa http://hdl.handle.net/10986/9492 |
| Summary: | Despite growing agreement on the
potential of technology to expand access to finance, or
branchless banking, there is surprisingly little data
publicly available about low-income users. This brief draws
on some of the first ethnographic research on Mobile-Swahili
for money (M-PESA), one of the earliest success stories in
mobile phone-based delivery of financial services. The
research offers insights into how poor people use M-PESA,
its impact on their lives, and some unexpected consequences. |
|---|